raffy O.
Mid-Level Marketing Specialist
Open to offersNew to PlatformAbout
Raffy O., a seasoned marketing professional, has accumulated nine years of expertise in the e-commerce and Business Process Solutions industries. Currently an Integrated Marketing Analyst at Conduent Inc., he excels in driving impactful campaigns and organizational objectives that bolster brand growth and engagement. Raffy's responsibilities include executing over 40 events annually, managing budgets, and improving event satisfaction scores by collaborating with multiple internal teams. His talent marketing efforts have significantly increased recruitment success through strategic campaigns and social media engagement. Previously, as a Marketing Assistant at Gentleprince Inc., Raffy managed content assets across major social media platforms, generated boosted audience engagement, and optimized e-commerce operations on platforms like Shopee and Lazada. A Bachelor of Science graduate from Adamson University in Business Administration with a focus on Marketing Management, Raffy brings a comprehensive understanding of Content Creation, SEO Optimization, and Project Coordination.
Experience
Integrated Marketing Analyst
Conduent Inc. · 2018 — PresentExecuted over 40 on-site and off-site events each year, including client engagements and corporate celebrations, while leading coordination between multiple internal teams. Managed event budgets exceeding ₱500K for major activations and delivered consistent quality. Enhanced post-event reporting to boost engagement in recurring programs. Supported recruitment campaigns resulting in over 1,000 annual hires, optimizing social media interactions, and developing content for various platforms. Led large-scale branding projects, ensuring brand compliance and reducing request turnaround times. Developed learning modules for onboarding and compliance training, contributing to improved onboarding experiences.Marketing Assistant
Gentleprince Inc. · 2016 — 2018Produced and managed 20-50+ content assets monthly for social media and e-commerce, achieving significant engagement increases. Oversaw daily operations of Shopee and Lazada stores, managing inventory, product uploads, and pricing strategies. Supported monthly campaigns and seasonal promotions to drive sales growth. Conducted performance monitoring and market research to enhance conversion rates and competitive positioning. Created and optimized over 100 product listings, maintaining high-quality visuals and descriptions while generating sales performance reports to support data-driven decisions.
Skills & Expertise
Education
- Bachelor of Science in Business Administration - Major in Marketing ManagementAdamson University · 2010 — 2015