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Ralph J. — Senior Sales Director from United Kingdom

Ralph J.

Senior Sales Director

United Kingdom Less than 1 year
Open to offersNew to Platform
Languages
English
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About

Ralph J. is a seasoned Sales & Operations Specialist with over 25 years of experience in driving business growth and managing high-performance teams across diverse industries. Beginning his career as an Area Sales Manager at BT Directories, where he led a team of 70 Field Sales Consultants, Ralph developed strategic sales plans that consistently exceeded targets. At Hibu Yell, he served as a Commercial Manager leading a team of Marketing Consultants to surpass sales targets with innovative digital and print media solutions. His tenure as Divisional Manager at PHS saw him implement new sales structures that propelled divisional performance by over 30%. At Biffa Waste Services, Ralph successfully managed a £25M portfolio, crafting growth strategies that doubled revenue. Currently, as a freelance Sales Director and owner of Atlas Business Consultants, he aids startups with strategic business planning and market analysis. Ralph’s skills in problem-solving, project management, and performance management are central to his achievements.

Experience

  • Commercial Manager

    Biffa Waste Services · 2018 — 2025
    Directed commercial operations for Biffa Waste Management across different regions, initially in London and later in the Midlands. Oversaw a portfolio consisting of public and private sector contracts worth £25M. Managed complete contract negotiations, aligning terms with corporate objectives, while collaborating with teams to develop innovative waste solutions aimed at environmental responsibility.

  • Sales Director - Owner

    Atlas Business Consultants · 2025 — Present
    Assisted startups and small businesses in clarifying strategy and optimizing operations to enhance revenue. Engaged with business owners to tackle complex challenges and translate ideas into actionable plans, focusing on talent acquisition and market research.

  • Commercial Manager

    Hibu Yell · 2014 — 2018
    Supervised a team of 10 Marketing Consultants across the South East and Midlands, focusing on the SME marketplace. Achieved quarterly sales targets through effective marketing strategies and managed a range of media solutions.

  • Divisional Manager

    PHS · 2010 — 2014
    Managed two divisions in the workplace solutions sector, specifically overseeing operations for Waterlogic and Greenleaf. Played a key role in a significant business transition and led the development of a new sales structure and performance management systems.

  • Director

    BiziBox Media · 2009 — 2010
    Created an advertising network using Bluetooth Marketing hotspots located in high-foot traffic areas. Expanded the company's portfolio to include local voucher websites and billboard opportunities, while collaborating with technology firms to enhance marketing tool efficacy.

  • Area Sales Manager

    BT Directories · 2001 — 2009
    Oversaw an operation with 7 Field Sales Managers and approximately 70 Field Sales Consultants, responsible for delivering an annual target of £8M. Focused on strategic planning and forecasting, while mentoring management team members to drive sales success in the region.

Skills & Expertise

SalesAccount Management

Education

  • Business Studies
    Loughborough College