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Raymond C. — Senior Media Buyer & Data Scientist from Philippines

Raymond C.

Senior Media Buyer & Data Scientist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Raymond C. is a Senior Media Buyer and Data Scientist with over 8 years of experience in the fast-paced digital advertising and marketing analytics industry. Based in Iloilo, Philippines, he has a proven track record of generating over $10 million USD in sales and managing multi-million PHP campaigns focused on ROI and data-backed decision-making. Currently a PhD candidate, he specializes in analytical research to enhance performance marketing, scaling businesses across Asia, Africa, and the Philippines. As a co-founder of Meridian Life Unlimited, he drives digital strategy and brand positioning in the health-tech sector. His proficiency in Meta Ads, Google Ads, and advanced Marketing Analytics, combined with his aptitude in programming languages such as Python, PHP, and SQL, has led to significant achievements, including delivering Php 100 million in real estate sales in a single month. Raymond's educational pursuits in ocean sciences and data science further complement his ability to apply complex modeling techniques to consumer behavior and marketing trends.

Experience

  • Senior Media Buyer (Consultant)

    Manna Asset Property · 2024 — Present
    Directed media buying strategies leading to over Php 10 Million in sales within the first 6 months.

  • Senior Media Buyer & Unit Manager

    HighFlyers Real Estate Brokerage · 2023 — Present
    Architected lead generation funnels that contributed to a Php 100M sales month. Managed marketing budgets and optimized ad spend across Meta platforms to achieve a low Cost Per Lead (CPL) for high-value properties.

  • Social Media Strategist

    Rent&Drive Iloilo · 2017 — 2022
    Generated over 4,000 bookings through targeted social media strategies.

  • Senior Media Buyer & Data Analyst

    Success Factory (Global) · 2018 — 2021
    Executed ad campaigns across Asian and African markets, driving Php 500 Million in total sales. Employed advanced analytics to segment audiences and enhanced conversion rates by 25% annually.

  • Co-Founder

    Meridian Life Unlimited / Meridian Longevity · 2019 — Present
    Spearheaded digital strategies and brand positioning for a health-tech social enterprise. Integrated marketing initiatives with product development to promote sustainable growth.

  • Marketing Officer

    MannaHealth Worldwide · 2010 — 2016
    Led the Research & Innovation Department.

  • Web Developer & Graphics Designer

    Freelance · 2014 — 2016
    Designed and maintained various enterprise web platforms.

Skills & Expertise

Real EstateDigital MarketerData ScientistMarketing AnalyticsPerformance Marketing

Education

  • PhD in Marine Fisheries
    University of the Philippines Visayas · 2022 — Present
  • MSc. Ocean Sciences (Ocean Management)
    University of the Philippines Visayas · — — 2016