Rebecca P.
Senior CRM Manager
Open to offersNew to PlatformAbout
Rebecca P. is an accomplished Senior CRM & Customer Lifecycle Leader with over 12 years of experience in developing data-driven strategies to enhance customer lifetime value, revenue growth, and retention. She has a proven track record of leading cross-functional teams across diverse global B2C and B2B environments, including regulated industries. At ghd, Rebecca implemented a global CRM strategy across EMEA, APAC, and North America, driving lifecycle transformation and personalization through data-led communications. Her initiatives resulted in a 37% growth of the global marketing database and increased revenue from new customers. Rebecca's expertise in customer lifecycle management extends to her previous role at Pharmacy2U Group, where she led CRM strategies to improve customer experience and manage data integrity in a regulated healthcare environment. She is proficient with platforms like SailThru, Adobe Campaign, and Exact Target, with strong capabilities in Lifecycle & Retention Management, CRM Strategy & Execution, and Behavioural Analytics & Insight.
Experience
Global Senior CRM Manager
ghd · 2023 — PresentSpearheading the global CRM strategy for EMEA, APAC, and North America to enhance customer lifetime value through lifecycle transformation and data-led communications. Expanded the global marketing database significantly through strategic acquisition initiatives. Developed lifecycle journey programmes and implemented personalisation features, establishing a foundation for behavior-driven CRM.Group CRM Manager
Pharmacy2U Group · 2021 — 2023Oversaw the group-level CRM strategy for Pharmacy2U and Chemist Direct, managing customer lifecycle processes in a regulated healthcare setting. Created onboarding and loyalty programmes to boost engagement and lifetime value, and facilitated a cross-sell initiative leveraging data for revenue growth.Senior Planning Manager
News UK · 2018 — 2021Directed the end-to-end CRM strategy for The Sun and TalkSport, enhancing lifecycle programmes to foster commercial growth. Realised significant revenue uplift through lifecycle enhancements and improved budget efficiency via optimised email production processes.Senior Campaign Manager
Mail Online (DMG Media) · 2014 — 2017Managed customer acquisition and retention initiatives through multi-channel campaigns, including email and social media retargeting.Campaign Manager
DMG Media · 2012 — 2014Handled marketing operations for data campaigns across various brands including Metro and Jobsite.CRM Operations Controller
Expekt & Betclic · 2009 — 2011Fulfilled CRM operations duties in a regulated iGaming environment, overseeing customer communications and data management with a focus on compliance.
Skills & Expertise
Education
- MSc Digital MarketingLondon South Bank University · — — 2017
- Postgraduate Diploma in Digital MarketingIDM London · — — 2013
- Certification in Training & HR ManagementUniversity of Leicester · — — 2009
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