Renu C.
Senior Social Media Manager
Open to offersNew to PlatformAbout
Renu C. is a seasoned Social Media Strategist with over five years’ experience driving brand engagement and growth across the food, fashion, and technology industries. At Hatch Project and Messagebyte Technology Pvt. Ltd., she led cross-functional teams—including graphic designers, content writers, developers, and sales—to execute high-impact campaigns, strategic content planning, and B2B/B2C audience targeting. Her expertise spans end-to-end brand management, targeted campaign execution, and managing creative deliverables to align with client requirements. Renu consistently delivered measurable results, including 150% engagement growth and 40% increases in followers, leveraging tools such as Hootsuite, Canva, Google Analytics, and platform insights to inform strategy and analytics. She holds a digital marketing certification and is pursuing advanced studies in data science and analytics.
Experience
Brand marketing Manager
Hatch Project · 2025 — 2025Oversaw social media strategy for several brands across the food, fashion, and exotic brand industries, aligning targeted content planning and engagement efforts to client requirements. Supervised a creative team, reviewing tasks for alignment with both client briefs and brand strategies to maintain quality and timely execution.Social Media Manager
Messagebyte Technology Pvt. Ltd. · 2021 — 2024Directed overall social media operations for all company accounts, managing brand handling, campaign strategy, content planning, and B2B/B2C audience targeting to enhance visibility and conversions. Guided cross-functional teams—including graphic designers, content writers, website developers, and sales—through ideation and execution of campaigns. Managed posting schedules, performance analytics, and audience segmentation to support ongoing growth in engagement and lead generation.Digital Marketing Executive
Blockcube Technologies Pvt. Ltd. · 2020 — 2021Created customized strategies for in-house application projects and campaigns, controlling content planning, B2B/B2C targeting, and full execution to support business objectives. Participated in collaborative brainstorming with design, content, development, and sales teams, shaping social media roadmaps for improved project promotion and user acquisition. Conducted audience insights analysis, A/B testing, and performance tracking to refine campaigns across platforms like Instagram, LinkedIn, and Twitter.Marketing Executive
Shamoor Pvt. Ltd · 2019 — 2020Managed dedicated social media activities for client brands, carrying out campaign strategy, content calendar creation, and targeted posting to foster audience growth and loyalty. Worked closely with creative teams on visuals and copy, while monitoring trends and analytics to make real-time optimizations.
Skills & Expertise
Education
- PGPA Executive Course in Data Science & AnalyticImarticus Learning · — — 2025
- Bachelor of Arts (B.A.)University of Delhi · — — 2018
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