Revica S.
Mid-Level KOL Specialist
Open to offersNew to PlatformAbout
Revica S. is an experienced KOL Manager with a background spanning the beauty, personal care, media, and government sectors in Indonesia. At Beiersdorf, she develops and executes KOL/Influencer marketing strategies and manages brand activations for NIVEA Men and NIVEA Deo, handling budgeting and negotiation with influencers to meet campaign objectives. As a KOL & Community Management Specialist at Arya Noble, Revica identified and analyzed influencer profiles for brands such as ERHA and Dermies, aligning campaign activities with brand values and industry trends. Her additional experience at SKINTIFIC and prior media roles at GLOBAL TV and SCTV encompass project oversight, campaign management, live broadcast floor direction, and wardrobe management. At KOMINFO, she administered procurement processes for government programs, overseeing documentation and inventory verification. Revica’s expertise is grounded in Project Management, Public Relations, and Effective Communication, with direct responsibility for campaign planning, brand alignment, and multi-channel influencer collaborations.
Experience
Senior KOL Specialist
Beiersdorf · 2025 — PresentFormulate KOL/Influencer marketing strategies specifically for NIVEA Men and NIVEA Deo, ensuring alignment with brand positioning and campaign objectives. Organize annual and monthly KOL activation plans, encompassing budget distribution and defined KPIs. Identify trends, platforms, and content formats pertinent to the male grooming and deodorant sectors, and evaluate KOLs based on campaign briefs and audience engagement.KOL & Community Management Specialist
Arya Noble · 2024 — 2025Develop collaboration strategies for KOLs that reflect Arya Noble's brand vision across its portfolio, including ERHA, Dermies, and Derma. Identify appropriate influencer profiles such as beauty creators or dermatology experts tailored to the target demographic. Construct comprehensive campaign calendars that encompass platforms and performance benchmarks while exploring channels like Instagram and TikTok for potential KOLs. Review KOL performance metrics including engagement rates and credibility in the beauty industry.KOL Specialist
SKINTIFIC · 2022 — 2023Create and implement marketing strategies aimed at enhancing brand awareness and engagement. Supervise both digital and offline marketing campaigns in alignment with brand identity. Collaborate with the creative team to generate promotional content consistent with brand guidelines and identify market trends to inform targeted marketing approaches. Cultivate relationships with KOLs/Influencers to foster effective collaboration.Management Trainee
Paragon Corp · 2020 — 2022Evaluate sales performance in retail locations to assess brand effectiveness. Identify products with low turnover and report stock opname results to head office. Monitor the execution of in-store events and ensure compliance with branding standards for promotional materials. Assess the success of promotions and determine product replenishment based on sales data and inventory assessments.Wardrobe Stylist
GLOBAL TV · 2019 — 2020Maintain an inventory log for clothing, accessories, and fashion props. Oversee the lifecycle of wardrobe items including borrowing and storage, ensuring accuracy in outfit documentation for talent. Prepare requests for wardrobe items from various sources and coordinate with finance and procurement teams regarding purchasing needs.Floor Director (Intern)
SCTV · 2018 — 2019Supervise live and recorded productions to follow the established rundown and directives from producers. Act as the intermediary between the control room and on-floor talent, delivering real-time instructions during broadcasts. Ensure all props and sets are ready prior to air and manage talent positioning for optimal camera framing.KOL & Partnership Marketing (Intern)
HANGRY · 2018 — 2018Assist in launching multiple promotional programs for UNO Chicken involving KOL Seeding and Community Seeding. Conduct outreach to a large number of contacts daily for program participation and manage logistics related to social media content creation and product distribution.KOL Acquisition Partnership (Intern)
Lazada · 2018 — 2018Oversee data management for potential KOLs and engage with numerous influencers for Lazada's Affiliates program. Provide information regarding programs and develop example video content for KOLs. Perform auditing of KOL data to meet payment requirements.Procurement Officer
KOMINFO · 2016 — 2017Develop annual and periodic procurement plans aligned with institutional budgets. Prepare procurement documentation such as Terms of Reference and supervise the reception, inspection, and verification of goods and services.
Skills & Expertise
Education
- Computer and Network EngineeringAL - KAMAL SCHOOL · 2012 — 2015
- Diploma of Communication StudiesBSI UNIVERSITY
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