Rey B.
Mid-Level SEO Copywriter and Content Strategist
Open to offersNew to PlatformAbout
Rey B. is a dedicated Full-Stack Copywriter and Junior Meta Ads Strategist committed to elevating sustainable e-commerce businesses. With a solid focus on strategic content and paid advertisements, Rey has honed his expertise in writing impactful articles, managing marketing campaigns, and optimizing SEO tactics. At The Packlabs, he authored over 200 cultural and lifestyle articles, particularly focusing on psilocybin and cannabis products. Rey's proficiency in tools like Semrush and Surfer SEO allowed him to revitalize underperforming blog posts and fill content gaps effectively. He adeptly managed SMS campaigns for real estate, contributing 20% more leads to acquisition teams. His tenure at Eon Capital Partners saw him leading marketing initiatives and handling direct response copywriting. Rey also contributed to Meta Ads campaigns for Good Vibe Squad, perfecting ad targeting and funnel setups. His academic background includes a Bachelor of Science in Business Administration with dual majors, underpinning his strategic insights in business economics and agribusiness management.
Experience
Search Engine Optimization Copywriter and Content Strategist
The Packlabs - MUNCHIES! and Imperial Extraction · 2024 — 2025Created and published over 200 articles focused on psilocybin, cannabis, and various recreational topics. Enhanced existing blog posts through extensive research and on-page SEO strategies while preserving brand voice. Employed tools such as Semrush, Surfer SEO, and Keywords Everywhere for competitor analysis and content planning based on SEO metrics. Developed diverse marketing materials, including emails, paid ads, and social media content. Managed three Launch Control operators to execute cold SMS campaigns that improved lead generation for the acquisitions department. Conducted market research and analyzed performance across different marketing channels. Monitored KPIs, coordinated with the training department on coaching initiatives, and handled client and vendor communications, along with supporting HR-related functions.Direct Response Copywriter and Marketing Manager (Full Time)
Eon Capital Partners LLC · 2023 — 2024Directed and crafted direct response copy to support marketing initiatives. Engaged in strategic content creation tailored to audience needs.Copywriter, Sales and Backend Support Specialist (Part Time)
Strike Your Coin LLC · 2020 — 2021Conducted research and authored over 50 SEO-optimized content pieces, including blog posts, email sequences, and landing pages that enhanced the sales funnel. Managed invoicing in QuickBooks to streamline billing processes, contributing to timely payment collections. Established a strong brand presence through effective customer and supplier interactions, leading to repeat business opportunities.Junior Meta Ads Media Buyer / Fulfillment Specialist
Good Vibe Squad MarketingConstructed and oversaw Meta Ads campaigns for real estate clients, utilizing targeted marketing strategies per geographic specifications. Monitored and managed client ad spending, ensuring compliance with budget limits. Engaged in competitor analysis for ad creation and executed A/B testing for creative optimization. Updated fulfillment SOPs for operational efficiency and implemented automated email workflows via GoHighLevel, while providing client support through Intercom.
Skills & Expertise
Education
- Bachelor of Science in Business Administration Major in Business EconomicsUniversity of Saint La Salle Bacolod · 2013 — 2018
- Bachelor of Science in Business Administration Major in Agribusiness ManagementUniversity of Saint La Salle Bacolod · 2013 — 2018