Rhona L.
Mid-Level Marketing Operations Specialist
Open to offersNew to PlatformAbout
Rhona L. is a results-driven Virtual Assistant and Marketing Operations Specialist with hands-on experience across digital operations for industries such as coaching, legal services, digital products, and service-based businesses. At companies like SoTrue, LLC and Hicks Virtual Solutions, she specialized in CRM management, social media strategy, and building robust marketing funnels that drove significant growth in audience engagement and client retention. Rhona managed backend operations using platforms including GoHighLevel, ConvertKit, Notion, and ClickFunnels, excelling in marketing automation and campaign optimization. Her scope ranged from executing cross-platform content and analytics tracking to leading backend workflows for digital course launches and client onboarding. Rhona consistently delivered strategic, scalable support through meticulous organization, branded asset creation, and advanced email marketing tactics for both live and evergreen programs.
Experience
Virtual Assistant – Client Social Media & Administrative Support
SoTrue, LLC · 2024 — 2025Conducted comprehensive social media management by producing reels, captions, and strategic hashtag frameworks to enhance engagement and visibility. Enhanced cross-platform visibility resulting in an increase in followers. Maintained executive-level communication through email and Slack, adhering to a 24-hour response standard. Edited and subtitled video content to improve audience retention. Supervised blogs, email marketing, and task systems utilizing Notion, GoHighLevel, and ConvertKit to deliver content with full accuracy.Operations & Marketing Assistant / GoHighLevel Specialist
Hicks Virtual Solutions · 2025 — 2025Acted as the primary systems builder for GoHighLevel, creating scalable CRM infrastructures for various service-based clients. Developed and optimized comprehensive CRM ecosystems, including pipelines, opportunity stages, and automation triggers. Constructed high-converting sales funnels and implemented branded email templates with automated nurture campaigns. Designed multi-step automation workflows integrating various operational elements. Managed email marketing campaigns to enhance engagement through segmentation and tracking. Conducted system audits to identify and resolve automation gaps.Social Media Content Creator
Renata Musial, LLC · 2024 — 2025Crafted strategic content plans for social media platforms including Instagram, LinkedIn, and TikTok, specifically for the legal sector. Produced videos, carousels, and visuals designed for SEO optimization to increase audience reach. Oversaw content calendars and collaborated with clients to adapt strategies based on performance data.Virtual Assistant | Tech & Marketing Support
Mommy Ann Import Academy / MAIA Digital Solution · 2025 — 2025Delivered backend and marketing technical support for digital course launches, ensuring an optimal user experience throughout the entire process. Developed and optimized funnel ecosystems that included various pages and automated email sequences to facilitate smooth course entry. Uploaded and organized course materials within membership platforms. Managed broadcast campaigns with appropriate tracking to monitor performance. Coordinated technical aspects of live workshops and promotional campaigns to ensure seamless execution.Business & Marketing Assistant
My Virtually Organized Business · 2025 — PresentProvided strategic backend and marketing assistance for multiple brands including coaching and service-based businesses. Constructed high-converting funnels and automated email campaigns to support audience engagement. Managed CRM organization and updated tech setups for live events, ensuring efficient operations. Maintained organized systems for project management and collaboration across various tools.
Skills & Expertise
Education
- Bachelor of Science in Hospitality ManagementPamantasan ng Lungsod ng Marikina · 2021 — 2025
- Accountancy, Business, and Management (ABM)Technological Institute of the Philippines · 2019 — 2021
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