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Rhulani — Senior Marketing Deployment Coordinator from South Africa

Rhulani

Senior Marketing Deployment Coordinator

South Africa 6+ years
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Languages
English
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About

Rhulani B. is an accomplished marketing and business administration professional with over 11 years of experience at British American Tobacco South Africa (BATSA), specializing in the fast-moving consumer goods and tobacco industries. In roles including Marketing Deployment Coordinator and Trade Marketing Representative, Rhulani has overseen national and regional B2B campaign deployment, developed interactive Power BI dashboards, and managed substantial budget administration for campaigns and operations. They possess demonstrated expertise in stakeholder engagement, ensuring regulatory compliance with the Tobacco Products Control Act and BAT’s International Marketing Principles, as well as optimizing operational processes to strengthen key account management in retail and HoReCa sectors. Rhulani’s track record includes the management of multimillion-rand regional budgets, procurement, asset control, comprehensive financial reporting, and facilitating internal communication strategies—all within a complex multinational corporate environment.

Experience

  • Marketing Deployment Coordinator

    British American Tobacco South Africa (BATSA) · 2024 — Present
    Orchestrated the deployment of national and regional B2B and consumer marketing campaigns for Combustibles and New Categories (Vuse, Velo & Traditional Cigarettes) across digital and traditional trade platforms. Designed and maintained interactive Power BI dashboards to provide real-time visibility into marketing deployment. Acted as the primary liaison between brand teams, external agencies, and field operations to ensure alignment in trade engagement activities. Monitored campaign performance by analyzing key metrics and compiled insight reports to enhance future B2B initiatives. Managed campaign budgets and tracked expenditure against financial guidelines to secure maximum ROI. Ensured adherence to legal, regulatory, and internal marketing principles across all assets. Coordinated B2B events, trade promotions, and supplier deliverables to enhance brand awareness in the retail and HoReCa sectors.

  • Trade Marketing Representative

    British American Tobacco South Africa (BATSA) · 2023 — 2024
    Executed trade marketing strategies to enhance product distribution, brand visibility, and retailer engagement. Educated retailers on BAT sales processes and compliance programs while managing key accounts across various retail channels. Orchestrated effective stock management to ensure optimal product availability and minimize out-of-stock situations. Monitored pricing compliance and implemented promotional campaigns aligned with the commercial strategy. Fostered customer relationships and strengthened account performance through proactive engagement and CRM initiatives. Compiled sales forecasts and performance reports to assist in management decision-making.

  • Regional Administrator

    British American Tobacco South Africa (BATSA) · 2013 — 2023
    Oversaw procurement processes, vendor onboarding, and invoice processing utilizing systems such as SAP, Coupa, and Eflow. Managed office facilities, health & safety compliance, and served as the SHE Representative and Fire Marshal across regional sites. Administered regional budgets exceeding R30 million and supported financial planning processes through cost centre reviews and variance analysis. Maintained asset registers and ensured compliance with corporate records management policies. Coordinated third-party contractors for maintenance and cleaning services while facilitating travel arrangements. Delivered regional performance reports and contributed to cross-functional projects, streamlining processes for improved efficiency.

  • Communications Analyst (Career Development Role)

    British American Tobacco South Africa (BATSA)
    Developed and executed communication strategies across various platforms, including print and digital. Conducted performance surveys and analyzed results to inform strategic decisions. Managed internal newsletters and content creation while supporting marketing campaigns and trade events. Produced analytical reports and recommendations to enhance the effectiveness of communication efforts.

Education

  • BCom Honours in Marketing Management
    MANCOSA · — — 2023
  • BCom Degree in Marketing Management (Cum Laude)
    MANCOSA · — — 2022
  • National Senior Certificate
    Giyani High School · — — 2005