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Ricardo W. — Senior Sales and Marketing Manager from Jamaica

Ricardo W.

Senior Sales and Marketing Manager

Jamaica 3-6 years
Open to offersNew to Platform
Languages
English
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About

Ricardo O. is a seasoned Sales and Marketing Professional with over two decades of experience spanning customer service, sales leadership, and marketing operations. With proficiency in B2B and B2C settings, he boasts a staggering track record in driving sales growth, crafting strategic marketing initiatives, and cultivating enduring customer relationships. At Continental Bakery Limited, Ricardo excelled as a Zone Sales Supervisor and Route Auditor, optimizing sales team performance and ensuring compliance with route plans. His leadership at Honey Bun Jamaica Limited further underscored his ability to enhance team efficiency. During his tenure as Director of Sales & Marketing at MMERS Janitorial & Maintenance Ltd, he meticulously developed B2B sales strategies while managing client retention efforts. Moreover, at Celebration Brands, he led territory management, optimizing routes and spearheading event and brand activations. His tenure at Chas E. Ramson as Trade Manager saw him orchestrate national merchandising and promotional campaigns. Ricardo’s achievements, such as exceeding sales targets by 15% and expanding distribution reach by 25%, highlight his strategic impact in the sector. His career is punctuated with accolades like the Salesman of the Year award, substantiating his excellence in the field.

Experience

  • Zone Sales Supervisor / Route Auditor

    Continental Bakery Limited · 2024 — 2025
    Managed operations of the sales team and ensured efficient route execution while auditing delivery and sales performance for compliance with established route plans.
  • Sales Supervisor

    Honey Bun Jamaica Limited · 2023 — 2024
    Supervised daily sales activities and facilitated team performance enhancement through coaching and hands-on guidance.
  • Director of Sales & Marketing

    MMERS Janitorial & Maintenance Ltd · 2021 — 2023
    Formulated B2B sales strategies while overseeing the retention of corporate clients and leading marketing campaigns complemented by performance reporting.
  • Commercial Team Lead (Junior Manager)

    Celebration Brands (A Red Stripe and Pepsi Company) · 2018 — 2021
    Handled territory management, optimized routes, collected debts, and participated in event and brand activation initiatives while directing a sales team and managing relevant KPIs.
  • Trade Manager – Merchandising and Promotions

    Chas E. Ramson · 2009 — 2018
    Orchestrated nationwide merchandising initiatives, implemented promotional campaigns, and tracked retail performance for impactful results.
  • Route Supervisor – Sales of Confectionery (Cadbury Adams)

    HD Hopwood & Company · 2009 — 2009
    Oversaw direct-to-store deliveries and managed merchandising efforts to ensure compliance with sales strategies.
  • District Sales Representative / Acting Supervisor

    Carreras Ltd. · 1998 — 2008
    Advanced through various positions in sales and marketing leadership while managing territories and training junior staff.

Skills & Expertise

Education

  • Undergraduate Courses
    University of Technology · 1999 — 2006
  • High School Diploma
    Calabar High School · 1986 — 1991

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