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Ricardo W. — Senior Sales and Marketing Manager from Jamaica

Ricardo W.

Senior Sales and Marketing Manager

Jamaica No experience yet
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Languages
English
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About

Ricardo O. is a seasoned Sales and Marketing Professional with over two decades of experience in the dynamic fields of customer service, sales leadership, and marketing operations. His expertise is backed by a proven history of driving sales growth, crafting strategic marketing initiatives, and effectively leading teams. Ricardo has successfully navigated both B2B and B2C landscapes, with notable roles including Zone Sales Supervisor/Route Auditor at Continental Bakery Limited, where he enhanced team operations and route efficiency, and Sales Supervisor at Honey Bun Jamaica Limited, leading daily sales activities. As Director of Sales and Marketing for MMERS Janitorial & Maintenance Ltd, Ricardo developed robust sales strategies and fortified corporate relationships. His notable tenure at Celebration Brands included roles like Commercial Team Lead, where he boosted territory management and brand activation. Throughout his career, he has excelled in implementing merchandising techniques and optimizing routes, achieving significant results in sales targets and customer satisfaction.

Experience

  • Zone Sales Supervisor / Route Auditor

    Continental Bakery Limited · 2024 — 2025
    Managed sales team operations while ensuring route efficiency. Conducted audits of delivery and sales performance to verify adherence to route plans.
  • Sales Supervisor

    Honey Bun Jamaica Limited · 2023 — 2024
    Directed daily sales activities and enhanced team performance through coaching and direct supervision on the job.
  • Director of Sales & Marketing

    MMERS Janitorial & Maintenance Ltd · 2021 — 2023
    Formulated B2B sales strategies while overseeing the retention of corporate clients. Managed marketing campaigns and completed performance reporting.
  • Commercial Team Lead (Junior Manager)

    Celebration Brands (A Red Stripe and Pepsi Company) · 2018 — 2021
    Handled territory management, route optimization, and debt collection, along with executing event and brand activation initiatives. Supervised a sales team and monitored territory KPIs.
  • Trade Manager – Merchandising and Promotions

    Chas E. Ramson · 2009 — 2018
    Orchestrated merchandising activities on a national scale. Implemented promotional campaigns and evaluated retail performance.
  • Route Supervisor – Sales of Confectionery (Cadbury Adams)

    HD Hopwood & Company · 2009 — 2009
    Managed direct deliveries to stores while overseeing merchandising activities.
  • District Sales Representative / Acting Supervisor

    Carreras Ltd. · 1998 — 2008
    Progressed through various roles in sales and marketing leadership. Managed sales territories and provided training to junior team members.

Skills & Expertise

Education

  • Undergraduate Courses
    University of Technology · 1999 — 2006
  • High School Diploma
    Calabar High School · 1986 — 1991

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