Ricardo G.
Senior SEO Content Strategist
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About
Ricardo G. is a seasoned SEO Content Strategist with over 20 years of experience specializing in driving organic growth and lead generation through high-impact content. Based in Colombia, he operates remotely, leveraging his bilingual proficiency in English and Spanish to engage a global audience. At Pacific Workers, Ricardo developed and executed SEO-driven content strategies specifically for the U.S. legal market, significantly increasing organic traffic and generating 10–15 monthly inbound leads. His tenure at SEO Dream Team Latam focused on crafting SEO-optimized content for the online casino and sports betting platforms across LATAM markets. He structured content using search intent, keyword clustering, and internal linking strategies. With a background in journalism and communication, he has produced content on diverse subjects, including eSIM technologies at Bnomad/Holafly and public policy for the City of Medellín. His educational foundation from Universidad Pontificia Bolivariana is complemented by certifications in proofreading, digital marketing, and web writing. Ricardo expertly utilizes CMS platforms like WordPress and MODX to enhance content visibility and performance.
Experience
Content Manager
Pacific Workers · 2024 — 2025Developed and executed content strategies focusing on SEO for the U.S. legal market, specifically in workers’ compensation. Produced blog posts, landing pages, and press releases in both English and Spanish that aligned with lead generation objectives. Managed the editorial calendar and coordinated distribution across multiple channels.Freelance Quality Analyst
Sistel · 2022 — 2024Conducted quality assurance reviews for e-learning modules, enhancing clarity, structure, and consistency. Reviewed content with a focus on technical writing principles to ensure clarity and user-friendliness.SEO Copywriter
SEO Dream Team Latam · 2023 — 2023Created content optimized for SEO targeting the online casino and sports betting sectors in LATAM markets. Generated five long-form landing pages monthly, each approximately 3,500 words, applying strategies such as search intent analysis, keyword clustering, and internal linking. Utilized MODX CMS for publishing and optimization.SEO Content Writer
Bnomad / Holafly · 2022 — 2022Developed SEO-focused content on eSIM and telecom solutions for a worldwide audience. Delivered 5-6 articles weekly and revised 3-5 existing pieces to improve SEO performance.Bilingual Content Writer
We Will Figure It Out / KM Medical Solutions · 2020 — 2022Wrote, translated, and optimized digital marketing and entrepreneurship content in English and Spanish. Produced blog articles and social media posts across various client accounts while maintaining consistency in quality and tone.Journalist & Institutional Communicator
City of Medellín · 2017 — 2019Developed long-form editorial content related to public policy, urban development, and civic matters. Enhanced research and storytelling abilities along with institutional communication skills.SEO Copywriter & Team Lead
Hibu · 2013 — 2015Managed a team of SEO writers to produce optimized content for clients in the Spanish market. Focused on authorship and optimization for over 50 corporate websites, ensuring adherence to SEO standards and client objectives while coordinating workflows and collaborating with SEM teams.
Skills & Expertise
Education
- Bachelor of Arts in Social Communication & JournalismUniversidad Pontificia Bolivariana
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