Rich A.

Performed a comprehensive audit of the GoHighLevel CRM, rectifying critical configuration issues affecting phone and SMS functionalities. Managed the migration of 565 contacts to GoHighLevel, which included deduplication, field mapping, and tagging strategy. Developed and implemented three automated workflows in GoHighLevel: a lapsed patient win-back sequence, a Facebook lead nurturing pipeline, and a consultation form submission flow. Created and launched monthly segmented email marketing campaigns with automated drip sequences, achieving a notable open rate. Designed branded HTML email templates ensuring cross-client compatibility. Oversaw the Skool community, facilitating member onboarding, managing content calendars, and fostering engagement. Aided in clinical documentation processes using Heidi AI and Cliniko, including the conversion of session notes into Treatment Notes. Developed a React-based application for lead management that provided pipeline analytics and calendar scheduling features. Organized the email inbox effectively, ensuring timely responses to high-priority communications. Managed Google Calendar and scheduling for the clinic, planning appointments and rescheduling as needed. Generated detailed client reports and documentation throughout project phases.

Held dual responsibilities as Marketing Admin and SHS Class Adviser, ensuring effective management of classroom activities alongside school marketing efforts. Monitored and supported student progress and well-being, maintaining comprehensive records and liaising with parents. Handled the school's Facebook Page, establishing a monthly content calendar to drive engagement and reinforce brand presence. Created promotional materials including posters and digital flyers using Canva while managing teaching duties. Addressed inquiries from parents and students, fostering positive relationships through clear communication. Managed internal communication and administrative tasks to ensure smooth school operations.

Directed the SEO strategy for Google Business and social media platforms, focusing on high keyword rankings for cleaning services. Authored and published daily SEO blog content on WordPress, effectively enhancing site visibility and search ranking. Oversaw the optimization of the client's WordPress site by updating content, rectifying incomplete sections, and enhancing user experience. Implemented a client communication strategy that increased customer reviews significantly within the first month. Conducted weekly performance reviews of SEO efforts, generating reports and using analytics to inform ongoing strategy adjustments. Created and edited marketing videos and promotional materials, consistently producing high-quality content despite limited resources. Partnered with estate agents and property managers to align service messaging and strengthen client reputation.

Oversaw various social media accounts on platforms such as Facebook and YouTube, ensuring brand consistency and audience engagement. Created video content tailored to maximize platform reach and interaction. Organized content posting schedules in alignment with audience activity.

Developed targeted email campaigns in GoHighLevel with a focus on visual appeal and audience segmentation. Built automated lead nurturing pipelines in GoHighLevel from prospect capture to conversion, ensuring comprehensive functionality. Managed the email inbox effectively to maintain clear and professional communication with all clients.