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Richard W. — Senior Accounts Manager from Kenya

Richard W.

Senior Accounts Manager

Kenya 1-2 years
Open to offersNew to Platform
Languages
English
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About

Richard W. is an experienced Business Development Executive with over a decade in the media and advertising industries, notably at Royal Media Services and Standard Media Group. His career highlights include launching the Nairobian Newspaper, delivering consistent sales growth, expanding client databases, and leading marketing projects that significantly increased revenue. Richard’s responsibilities have involved providing consultative advertising solutions, managing client relations, conducting market research, and coordinating creative content for print and broadcast media. He excels in strategic negotiations, market trend analysis, and the development and execution of branding strategies, with additional supervisory experience within the public sector on environmental projects and operational team management.

Experience

  • Business Development Executive

    Royal Media Services · 2021 — Present
    Offered consultative advertising solutions and strategic advice to clients to align with their marketing goals. Made regular client visits, prepared sales projections, and ensured a consistent pipeline for growth. Designed and executed innovative sales projects aimed at increasing monthly performance and revenue. Delivered customized solutions tailored to client needs, securing satisfaction and fostering long-term partnerships. Attracted, retained, and cultivated client relationships through outstanding service and proactive management. Surpassed monthly and annual sales objectives through careful planning and execution. Collaborated with clients to produce creative artworks, engaging messaging, and effective marketing materials. Managed the coordination of artwork design, approvals, and scheduling for media placement and broadcasting.
  • Business Development Executive

    Standard Media Group · 2013 — 2019
    Provided consultative advertising solutions and expert guidance to clients interested in advertising across different channels. Conducted daily visits to clients, prepared sales forecasts, and consistently sought new business opportunities. Developed and implemented innovative sales initiatives to drive monthly performance and enhance revenue. Delivered tailored solutions to clients' challenges, ensuring satisfaction and repeat business. Recruited, preserved, and nurtured client relationships through exceptional service and proactive follow-up. Regularly achieved and exceeded sales objectives through strategic planning and execution. Coordinated editorial interviews and media coverage to elevate client visibility and bolster brand positioning. Offered editorial and pictorial support for clients' corporate and social responsibility initiatives. Worked alongside clients to craft compelling advertising content, including artwork and marketing messages, while overseeing the design, approval, and publication process in company publications.
  • Youths Programme (Supervisory Role)

    Ministry of Environment · 2010 — 2011
    Mentored youth groups to promote team harmony and facilitate smooth operations without conflict. Oversaw daily activities and progress for the Rehabilitation and Restoration of the Nairobi River Basin Programme. Coordinated joint action plans to encourage collaboration and maintain a productive working environment. Reported potential operational or environmental crises to the Ministry through the project coordinator. Facilitated discussions on policy and negotiated cooperative platforms with local traders along the Nairobi River. Managed crisis situations and resolved conflicts among workers. Recruited and supervised project staff, ensuring compliance with program standards and timelines.
  • Industrial Attachment

    Wakulima Dairy SACCO Ltd · 2008 — 2008
    Acquired practical experience in sales and marketing operations within the cooperative sector. Assisted in research activities aimed at enhancing service delivery and improving customer satisfaction. Became proficient in the use of the Computer Management Information System (CMIS) for administrative functions and record management.

Skills & Expertise

Education

  • Bachelor of International Business
    Makerere University · 2007 — 2010

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