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Robbie A. — Mid-Level Amazon PPC Specialist from Philippines

Robbie A.

Mid-Level Amazon PPC Specialist

Philippines 3-6 years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Robbie A. is an experienced Amazon PPC Specialist with five years of expertise in managing paid advertising campaigns across Amazon in sectors including Beauty & Personal Care, Health & Household, Home & Kitchen, Clothing, Shoes & Jewelry, Sports & Outdoors, Supplements, and Toys. Most recently serving as an Amazon PPC Manager, Robbie A. demonstrated proven capability by doubling brand sales from $40,000 to $80,000 monthly and consistently maintaining a steady ACoS of 30% and TACOS of 15–20%. His responsibilities have encompassed campaign creation, PPC optimization, bid adjustment using math-oriented bid management, keyword harvesting, detailed reporting, and advertising budget allocation, handling accounts with monthly ad spends up to $12,000. With specialized training in Amazon advertising platforms and practical command of industry tools like Helium10, Jungle Scout, and Perpetua, he has managed both salaried and part-time roles to drive measurable outcomes for e-commerce businesses.

Experience

  • Advertising Specialist

    PPC ADVISER · 2023 — Present
    Engaged in PPC Optimization and created campaigns using various tools. Conducted keyword harvesting and identified negative keywords. Monitored campaigns daily and adjusted bids when necessary, while also executing directives from the PPC Head. Participated in weekly meetings to align goals and share updates, and reported observations regarding account performance to the PPC Head.

  • Amazon PPC Manager

    PRIMEVAL LABS LLC · 2021 — 2023
    Audited search term reports to identify keywords for testing and to determine negatives. Developed campaigns based on findings from the search term report and tested new campaigns, adjusting strategies based on data analysis. Created simple reports to keep clients informed about performance. Focused on bid adjustments and negative keyword identification to optimize spending, along with daily monitoring of significant account changes.

  • Part time Amazon Advertising/PPC Manager

    Ecommerce · 2021 — 2022
    Performed audits on search term reports to find keywords suitable for testing and identifying negatives. Crafted new campaigns based on search term insights and evaluated the performance of active campaigns, making necessary strategic adjustments. Created updates for clients through data reporting. Monitored spending efficiency by adjusting bids and identifying negative keywords while overseeing daily changes.

  • Amazon Assistant/ Social Media

    Company not specified · 2020 — 2021
    Conducted audits of search term reports to pinpoint keywords for testing and negative keyword identification. Drafted campaign creations for expert review and managed the downloading and sorting of reports. Engaged in relevant keyword research and managed a Facebook group, utilizing Amazon Post. Implemented a 21-point check to explore potential products for sale and gathered company contact details for sourcing needs.

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