Roberto L.
Senior Hospitality Marketing Manager
Open to offersNew to PlatformAbout
Roberto B. is a distinguished Marketing Manager specializing in hospitality and destination marketing, with over a decade of experience across the UAE's hotels, tourism, and F&B sectors. During his tenure at Hatta Resorts under Ennismore, Roberto played a crucial role in positioning Hatta as a premier outdoor tourism destination, overseeing integrated marketing strategies for the resort’s diverse glamping accommodations and adventure activities. He was instrumental in promoting major events like the Spartan Race, Ultra Trail Dubai, and the Dubai Fitness Challenge. Roberto worked closely with Dubai Economy & Tourism on international media initiatives, enhancing Hatta's global profile. His expertise encompasses directing multi-channel campaigns in digital marketing, PR, social media, and SEO, alongside building strategic partnerships to enrich the visitor experience. He adeptly managed marketing budgets and ensured compliance with governmental requirements, consistently driving brand visibility and engagement.
Experience
Marketing Manager
Hatta Resorts / Ennismore · 2025 — 2026Led marketing initiatives following the transition of Hatta Resorts to a white-label structure. Oversaw integrated marketing strategies for Hatta Resorts’ glamping accommodations and adventure activities, positioning Hatta as a top outdoor tourism destination. Acted as the main marketing contact for key events and supported their promotion and logistics.Assistant Marketing Manager
Hatta Resorts / Jumeirah Group · 2023 — 2025Contributed to marketing strategy and brand development for Hatta Resorts. Managed digital marketing efforts, including social media, SEO, and PR campaigns to boost brand visibility. Worked with stakeholders like Dubai Economy & Tourism to enhance destination marketing through various initiatives.Marketing Executive
Al Hamra Residences · 2022 — 2022Supported pre-opening marketing efforts for Al Hamra Village. Crafted social media and digital content campaigns to raise brand awareness.Marketing Executive
Gerabia Group · 2021 — 2022Managed marketing campaigns for two F&B brands, focusing on developing engaging digital content and partnerships to enhance brand visibility.Marketing Executive
Signature Group of Hotels · 2021 — 2021Strengthened the digital marketing presence by implementing SEO initiatives and targeted social media campaigns.Regional Marketing Executive
Premier Inn Hotels - Emirates Group · 2017 — 2020Executed regional marketing campaigns across the GCC and managed over 20 strategic partnerships to enhance customer engagement.Marketing Coordinator
The H Holding Enterprises · 2015 — 2017Oversaw various marketing functions and contributed to campaign development.Marketing Executive
Taste of Fame Restaurant · 2014 — 2015Focused on marketing strategies to enhance brand recognition.Assistant to Marketing Director
Stars ‘n’ Bars Yas Island · 2011 — 2013Supported the marketing director in executing various strategies.Marketing Executive
Assia in Wok Restaurant · 2009 — 2011Engaged in marketing activities to promote the restaurant.Marketing Officer
Great Image Corporation · 2008 — 2009Managed marketing operations for the organization.Marketing Services Officer
Max’s Group Inc. · 2005 — 2008Provided marketing services to enhance brand visibility.Area Marketing Coordinator
WENPHIL - Wendy’s Hamburgers · 2000 — 2004Coordinated marketing efforts in the assigned area.
Skills & Expertise
Education
- Bachelor of Science in SociologyPolytechnic University of the Philippines