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Rochmel Q. — Senior Meta Ads Specialist from Philippines

Rochmel Q.

Senior Meta Ads Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
English
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About

Rochmel Q. is a seasoned Meta Ads Specialist with over five years of experience in scaling brands across various sectors, including the automotive industry and i-Gaming platforms, through strategic paid social media campaigns. At ANC Group of Companies, Rochmel directed full-funnel campaigns for renowned automotive brands like Kia, Suzuki, and Ford, leading to significant ROAS improvements and cost reductions. Equipped with a Bachelor of Science in Psychology, Rochmel leverages a unique blend of consumer psychology and creative strategy to convert cold audiences into customers. As a Digital Marketing Specialist, Rochmel managed extensive ad budgets and developed innovative A/B testing processes to enhance campaign performance while minimizing expenditure. Additionally, Rochmel's ability to implement automated lead qualification systems has consistently captured over 130 qualified leads per month, underscoring his proficiency in driving lead growth and improving client acquisition. His hands-on expertise is further highlighted by successfully onboarding and training franchise partners, thereby reducing ramp-up time and maximizing operational profitability.

Experience

  • Senior Digital Marketing Specialist - Meta Ads & Creative Strategy

    X Digital Media & Marketing .inc · 2015 — 2022
    Led meta and Instagram advertising strategies, achieving consistent lead acquisition for various clients, including a Singapore iGaming platform and multiple local coffee shops. Spearheaded a new A/B creative testing process for regional promotions, successfully reducing ad fatigue and improving Click-Through Rates. Managed advertising budgets while tackling high ad spend challenges to minimize costs while maintaining lead volume.
  • Events Booking Center Agent

    Courtyard by Marriott Dubai
    Worked collaboratively with front desk, culinary, and marketing teams to plan and execute corporate event packages and high-profile meetings. Handled VIP guest relations and arranged accommodations for C-level executives. Coordinated customized food and beverage packages, ensuring adherence to 5-star hospitality standards. Managed high volumes of event inquiries and applied targeted marketing strategies to boost booking revenue.
  • Digital Marketing Specialist & Franchise Consultant

    House of Franchise Inc.
    Oversaw monthly advertising budgets ranging from P350,000 to P700,000, ensuring quality lead generation for franchise opportunities. Conducted training and onboarding for new franchise partners, enhancing operations for increased profitability. Facilitated client acquisition by presenting service packages and negotiating partnership terms.

Skills & Expertise

Education

  • Bachelor of Science Major in Psychology
    University of the East, Manila · 2023 — Present
  • Computer Engineering
    null · 2009 — 2012

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