Rodelin S.

Not specified

• Digital Marketing Specialist (Paid Ads)

  F.I.T. Martial Arts – St. Louis · 2026 — Present
  Focused on the management and strategy of Google Ads campaigns. Completed a comprehensive 60-day training program on configuring and managing various types of Google Ads. Developed skills in campaign creation, audience targeting, and ad copy crafting. Performance evaluations were conducted alongside conversion tracking setup using Google Tag Manager and GA4.

• Paid Ads & SEO Specialist

  Landscape Legends · 2025 — Present
  Managed the setup and end-to-end execution of Google Ads campaigns aimed at local lead generation. Built optimized Search campaigns to enhance lead quality while reducing cost per lead. Composed high-intent ad copies and extensions responsive to local and seasonal demand. Constantly tweaked bids, search terms, negative keywords, and audience signals. Installed and maintained conversion tracking through Google Tag Manager and GA4. Implemented Enhanced Conversions for improved attribution accuracy. Resolved tracking issues including event misfires, duplicates, and misaligned triggers. Conducted SEO audits and executed on-page optimizations including metadata and internal links.

• Media Buyer

  Chamelo | Braag · 2025 — 2025
  Assisted in the structure and performance review of Google Ads campaigns. Supported the setup and validation of conversion tracking via GTM and GA4 to ensure accurate event tracking from ad clicks to conversions. Helped maintain reliable performance data for optimization decisions. Managed and optimized Meta and Google Ads campaigns focused on lead generation for kids martial arts programs and summer camps.

• Digital Marketing Specialist – Google Ads & Meta Ads

  Wescot Digital Solutions · 2024 — 2025
  Contributed to digital marketing initiatives for various event-based campaigns targeting the Australian market. Assisted with the construction, launch, and optimization of Google Ads campaigns for event promotions. Conducted keyword research to structure campaigns in alignment with event types and audience intent. Coordinated updates to ad copy and campaign tweaks in response to event schedules and ticket sales goals.

• Digital Marketing Assistant – Google Ads & Meta Ads

  Half Eaten Donut · 2025 — 2025
  Provided assistance in digital marketing strategies related to Google Ads and Meta Ads. Supported overall campaign efforts through various tasks related to ad management.

• Meta Ads Specialist

  Self-Managed Account – Realtor
  Oversaw the setup and management of Google and Meta Ads campaigns designed for local lead generation. Created and optimized Search, PMAX, YouTube, and Demand Gen campaigns to enhance lead quality and minimize cost per lead.

• Bachelor of Science in Accountancy

  UNIVERSITY OF LUZON · 1994 — 1995