Rowena A.
Junior Technical SEO Specialist
Open to offersNew to PlatformAbout
Rowena A. is a detail-oriented SEO Specialist based in the Philippines with hands-on freelance experience since 2024. She specializes in technical SEO audits, on-page SEO optimization, and structured data/schema markup (JSON-LD) to improve website visibility, search rankings, and organic traffic. Rowena A. has worked extensively with CMS platforms such as Wix, WordPress, Shopify, and Brilliant Directory, optimizing sites within sectors including events, audiovisual services, packaging, and interior design. Her expertise spans keyword research and mapping, metadata optimization, and Google Search Console analysis to address indexing and crawl issues, optimize meta titles and descriptions, and implement internal linking strategies. She holds a diploma in Multi-Media Application Technology and TESDA National Certifications in Computer System Servicing, Visual Graphic Design, and Event Management.
Experience
SEO Specialist
Freelance / Remote · 2024 — PresentConducted technical SEO audits to diagnose crawl errors and indexing issues, and addressed site performance problems. Executed meta title, meta description, and heading optimization to improve keyword targeting and search visibility. Handled structured data implementation using schema markup such as FAQ Schema, Service Schema, and Local Business Schema. Managed keyword research and mapping to align website pages with search intent. Leveraged Google Search Console for identifying high-impression, low-CTR pages and enhanced click rates through metadata updates. Enhanced internal linking strategies to support site crawlability and distribute page authority. Provided SEO optimization support for websites in the events, audiovisual services, packaging, and interior design industries. Oversaw on-page improvements and structured data integration to help resolve indexing and crawl issues, and increased visibility for multiple website pages.
Skills & Expertise
Education
- Diploma in Multi-Media Application TechnologyInstitution not specified