Ruel
Operations Officer
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About
Ruel Pugoy is an experienced Executive and Operations Virtual Assistant with a strong background in executive support, operations management, digital marketing, social media management, content creation, video editing, CRM administration, and project coordination. He has worked with both Philippine-based organizations and U.S.-based businesses, providing administrative, operational, marketing, and client support across various industries.
As an Operations Officer at Transforming Fragilities, Inc. (TFI), Ruel managed project operations, coordinated stakeholders, monitored budgets, prepared reports, and ensured the successful implementation of development initiatives across the Bangsamoro region. Prior to this, he served as a Supply and Logistics Officer, overseeing procurement, inventory, logistics, and compliance while supporting organizational operations.
In the virtual workspace, Ruel has supported U.S.-based businesses as an Executive Virtual Assistant and Social Media & Marketing Specialist, managing executive calendars and inboxes, administering GoHighLevel (GHL) CRM, monitoring Meta Ads campaigns, tracking leads, generating marketing reports, and streamlining workflows. He also creates engaging social media content, edits short-form videos for platforms such as TikTok, Facebook, and Instagram Reels, develops content calendars, writes marketing copy, and helps execute digital marketing campaigns that increase brand visibility and audience engagement.
Beyond his professional career, Ruel is the Founder and Executive Director of LEAD-Philippines (LEAD-PH), where he leads youth development, leadership training, civic engagement, and peacebuilding initiatives. His diverse experience across nonprofit organizations, government partnerships, and private businesses has strengthened his ability to manage multiple priorities, adapt quickly to new technologies, collaborate with diverse stakeholders, and deliver organized, results-driven support in fast-paced remote environments.
Why hire me
Employers should hire me because I bring a unique combination of executive support, operations management, and digital marketing experience. I've supported U.S.-based businesses by managing calendars, inboxes, CRM systems (GoHighLevel), Meta Ads reporting, lead management, and administrative operations while also leading complex projects for a nonprofit organization in the Philippines. I am highly organized, detail-oriented, and proactive, with the ability to manage multiple priorities independently and meet deadlines consistently. I adapt quickly to new tools and processes, communicate effectively with clients and teams, and always look for ways to improve efficiency. My goal is not just to complete tasks but to become a dependable partner who helps the business grow and operate more smoothly.
Experience
Operations Officer
Transforming Fragilities, Inc. · 2024 — 2026Manages daily project activities and resource allocation to ensure efficient operations. Oversees recruitment and team development, supporting project needs. Handles budgets and financial tracking to maintain operational flow and compliance. Ensures accurate data reporting and risk assessment, while serving as a liaison with stakeholders for effective communication. Manages procurement, storage, and distribution of supplies, and tracks inventory levels to optimize stock.Social Media, Content and Marketing Specialist
Orange Sculpting and Aesthetics Medspa · 2026 — 2026Managed and optimized Meta (Facebook & Instagram) Ads campaigns, monitored performance metrics, and prepared reports to improve lead generation and campaign ROI. Administered GoHighLevel (GHL) by managing CRM pipelines, automations, workflows, lead tracking, appointment scheduling, and customer follow-ups. Created, scheduled, and managed engaging social media content, marketing campaigns, and promotional materials while maintaining brand consistency across platforms. Analyzed marketing performance, generated actionable insights, collaborated with cross-functional teams, and implemented strategies to improve audience engagement and business growth.Supply and Logistics Officer
Solid Waste Management and Circular Economy in Cotabato City · 2024 — 2025Acquires recycled materials to support project activities. Monitors material flow and manages supplier coordination for sustainable sourcing. Organizes transportation logistics for training and data collection, and maintains documentation of material usage for project transparency.Administrative Officer IV
World Vision Development Foundation · 2024 — 2025Coordinates daily administrative operations to ensure smooth office functionality. Manages document filing systems and oversees budget tracking to assist with financial planning. Supports project teams with scheduling and logistics, and implements office policies to improve efficiency.Operations Officer
Project TABANG (Tulong sa Bangsamoromong Nangangailangan) · 2024 — 2025Provides logistical support for data collection teams across the BARMM region. Assists in developing operational plans and facilitates communication between stakeholders and teams to address logistical needs. Monitors project progress while ensuring accurate data documentation.Operations Officer
United Nations Industrial Development Organization · 2024 — 2025Coordinates field operations and logistics for research activities across Sulu and Tawi-Tawi. Manages resource allocation and supports field teams in troubleshooting operational challenges. Maintains oversight of safety protocols and compiles operational reports.Operations Officer
People in Need · 2024 — 2025Organizes logistics for training sessions and capacity-building activities for CSOs in the BARMM region. Coordinates with partner organizations to ensure smooth development intervention delivery while monitoring project timelines and resource allocation.Solar Appointment Setter
null · 2023 — 2024Generates and qualifies solar leads through outbound calls, SMS, and email outreach. Assesses homeowner eligibility and manages CRM updates to track leads and appointment schedules.