Ruel R.
Mid-Level FMCG Sales Manager
Open to offersNew to PlatformAbout
Ruel F. is an experienced Sales Manager specializing in sales force management, business development, and operational performance reporting within the FMCG/consumer products and food & beverage industries in the Philippines. Currently leading the sales team at Worldwide Group of Companies, he oversees the KA-OPC & Furniture division, implements streamlined processes, and supports profitable growth through team motivation and skills development. Previously, as Sales and Marketing Manager at Wisecart Merchants Corp., he managed sales and marketing programs nationwide, including monthly performance reviews for executive leadership. With prior roles at World Wide Food Supply Inc. (Monin), Apex Foods Distribution (PT Mayora), and Jumbo 7 Restaurant, Ruel F. has demonstrated expertise in distributor management, team leadership, and business plan execution. He is adept with Microsoft Excel and possesses a solid foundation in both general and modern trade operations.
Experience
SALES MANAGER
Worldwide Group of Companies · 2024 — PresentOversees the sales force to achieve profitable outcomes. Manages sales administration in the KA-OPC & Furniture division, including operational performance reporting and process improvement while advising on business relationships to enhance customer service. Develops the sales team through motivation, skills development, and product knowledge, while also creating a business plan focused on sales, revenue, and expense controls for the Visayas region.SALES AND MARKETING MANAGER
WISECART MERCHANTS CORP. · 2024 — 2024Oversees all sales and marketing functions, ensuring the timely achievement of monthly sales targets. Manages a team across the Philippines for optimal performance. Prepares monthly business reviews for the CEO while utilizing Microsoft Excel, PowerPoint, and Word.AREA SALES MANAGER
WORLD WIDE FOOD SUPPLY INC. (MONIN) · 2019 — 2024Handles distributor management, target achievement, and people development in the Mindanao region. Formulates effective action plans ensuring work efficiency aligned with regional distributor strategies while implementing marketing programs.DISTRIBUTION SALES MANAGER
APEX FOODS DISTRIBUTION (PT MAYORA) · 2014 — 2019Manages the complete sales force focused on profitability. Coordinates the sales administration tasks in the V1 division, including operational performance reporting and streamlining processes to enhance customer service. Develops the sales team through motivation and skills enhancement, while formulating business plans to meet defined sales and revenue goals across the Visayas.RESTAURANT MANAGER
JUMBO 7 RESTAURANT · 2011 — 2014Oversaw overall restaurant operations, ensuring compliance with company policies. Trained staff on procedures and maintained food safety and quality. Managed customer relations, organized work schedules, monitored employee performance, handled inventory and supply orders, and regulated costs to meet profitability targets.
Skills & Expertise
Education
- Masters of Business AdministrationUniversity of Cebu Main Campus · — — 2015
- Bachelor of Science in Commerce-Major in ManagementUniversity of Cebu Main Campus · — — 2009
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