Sadia K.
Senior Brand and Marketing Manager
Open to offersNew to PlatformAbout
Sadia K., based in Walsall, UK, is a strategic and detail-oriented Brand and Marketing professional with over 13 years of experience in delivering integrated campaigns and managing brand identity. She has an impressive track record of leading end-to-end brand projects that ensure consistency across digital, print, and campaign outputs. Sadia has significant expertise in working within complex, multi-stakeholder environments, efficiently collaborating with cross-functional teams and external partners to deliver impactful, audience-focused communications. Her strong capabilities in brand governance, content strategy, and performance evaluation allow her to bring a creative, solutions-focused approach to her work. Her technical proficiency spans tools such as Adobe Premiere Pro, Photoshop, Illustrator, InDesign, After Effects, and DaVinci Resolve. Sadia's professional experience includes key roles such as Communications Manager and Manager of Material Development & Communication in the non-profit sector, specifically with Educo Bangladesh and BRAC Bangladesh, where she led multi-channel campaigns and ensured brand alignment across a variety of platforms.
Experience
Communications Manager
Educo Bangladesh · 2023 — 2025Directed the comprehensive implementation of multi-channel brand and marketing campaigns, ensuring adherence to brand identity in digital, print, and event contexts. Served as a brand guardian, evaluating and harmonizing content, visuals, and messaging with organizational guidelines. Crafted and supervised the production of high-quality brand assets such as brochures, campaigns, video content, and social media materials to enhance audience engagement. Worked closely with internal teams and external partners to meet campaign deadlines while maintaining quality and alignment with objectives. Assessed campaign performance and audience engagement metrics for future content and brand strategy development.Adolescents, Youth & Gender Specialist
Educo Bangladesh · 2020 — 2023Formulated youth and gender frameworks alongside content strategies that align with program and brand objectives. Ensured messaging and brand tone were consistently integrated with the communication department across advocacy and program outputs. Partnered with stakeholders to produce targeted communication materials and campaigns.Manager, Material Development & Communication
Gender Justice & Diversity Programme, BRAC · 2017 — 2020Supervised the production of communication materials in compliance with brand standards for extensive national campaigns. Managed the design, content development, and dissemination of both print and digital assets while ensuring uniformity in visual identity, messaging, and quality throughout various program outputs. Coordinated the collaboration between designers, agencies, and internal teams for the delivery of campaign materials. Oversaw content management and storytelling on the website (WordPress) to guarantee clarity, accessibility, and brand consistency.Deputy Manager, Communications
Migration Programme, BRAC · 2014 — 2017Executed integrated communication campaigns spanning digital, print, and community channels. Created multimedia content, including video, photography, and storytelling, to enhance program visibility and engagement. Effectively managed social media content as well as strategies for audience engagement.Research & Advocacy Officer
Bangladesh Women Lawyers Association · 2013 — 2014Developed advocacy content, reports, and communication materials. Assisted in campaigns centered on rights, awareness, and engagement with stakeholders.Programme Officer
Bangladesh Women’s Foundation · 2013 — 2013Produced communication materials, such as reports, brochures, and website content. Managed stakeholder communications and coordinated content outputs.
Skills & Expertise
Education
- MSS in SociologyUniversity of Dhaka · — — 2006
- BSS in SociologyUniversity of Dhaka · — — 2005
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