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Saheli M. — Mid-Level Communication Strategist from India

Saheli M.

Mid-Level Communication Strategist

India 1-2 years
Open to offersNew to Platform
Languages
EnglishBengaliHindi
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About

Saheli M. is an accomplished Communication Strategist and Business Analytics & AI Learner with over 3 years of experience expertly bridging the realms of communication, strategy, and data analysis. Currently pursuing advanced studies in Business Analytics & AI at IIM Ranchi, she has been recognized as a Gold Medalist in Journalism from Calcutta University, highlighting her academic excellence. Saheli's recent tenure as a Communication & Strategy Lead at Cheenta Academy involved driving content strategy and brand communication for an ed-tech platform focused on advanced mathematics, managing marketing operations from inception to execution. Her leadership extended to impactful projects, such as enhancing the social presence and sales for Alankrita, a handmade jewellery brand, and developing communication frameworks for the Hundred Miles rural teacher training initiative. Her background also includes time as a News Anchor & Copy Editor at News Now, showcasing her capabilities in on-ground reporting and news broadcasting. Fluent in English, Bengali, and Hindi, she continues to present radio programmes with Akashvani, engaging audiences with researched content.

Experience

  • Communication & Strategy Lead

    Cheenta Academy · 2024 — 2026
    Oversaw content strategy and brand communication for an ed-tech platform centered on advanced mathematics, producing research reports, thought leadership content, and academic materials to enhance Cheenta's audience credibility. Directed the marketing team from initial brief to execution by coordinating creative outputs, refining messaging based on performance, and maintaining consistency across various channels. Independently initiated two project engagements: developing brand identity and content strategy for Alankrita, a handmade jewellery brand, and crafting communication and motivational frameworks for Hundred Miles, a grassroots initiative that trained rural educators.
  • News Anchor & Copy Editor

    News Now, Agartala · 2023 — 2024
    Created and anchored daily news bulletins while leading field reporting for the Panchayat Election 2024, managing coverage across multiple locations under strict timelines.
  • Radio Presenter

    Akashvani (All India Radio)
    Hosts live programs and conducts interviews for a national public broadcaster, enhancing audience engagement through well-researched and prepared content.

Skills & Expertise

Education

  • PG Programme in Business Analytics & AI
    IIM Ranchi · 2025 — 2026
  • Bachelor of Arts in Journalism & Mass Communication
    Calcutta University · Maharaja Manindra Chandra College · 2020 — 2023
  • Diploma in Journalism & Mass Communication
    IGNOU

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