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Saira S. — Senior Creative Director & Digital Marketing Strategist from Pakistan

Saira S.

Senior Creative Director & Digital Marketing Strategist

Pakistan 6+ years 2500 - 3500 USD per month
Open to offersNew to Platform
Languages
EnglishUrdu
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About

Hi! I'm Saira Siddique, a Creative Director, Digital Marketing Strategist, and WordPress Developer with 7+ years of experience helping businesses grow through creative marketing and digital solutions.

I specialize in Digital Marketing, Social Media Management, Meta (Facebook & Instagram) Ads, Content Strategy, Branding, Creative Direction, Lead Generation, WordPress, Shopify, SEO, Graphic Design, Video Editing, and Project Management. I've worked with clients across education, real estate, healthcare, charities, software, BPO, technology, and eCommerce.

From developing marketing strategies and managing social media to building WordPress websites and launching high-performing Meta ad campaigns, I enjoy turning ideas into results. I've managed campaigns that reached over 1 million people, helped brands grow their online presence, and generated quality leads through data-driven marketing.

I'm passionate about delivering high-quality work, meeting deadlines, and building long-term relationships with clients. If you're looking for someone who combines creativity, strategy, and technical expertise, I'd love to be part of your team.

Why hire me

I don't just complete tasks, I think like a business partner. Before creating a campaign, website, or content strategy, I ask, "How will this help the business grow?" That mindset has allowed me to work across digital marketing, creative direction, WordPress development, branding, recruitment, and project management. Because I understand both the creative and technical sides of a business, I can connect the dots between strategy, design, development, and marketing instead of treating them as separate tasks. I take ownership of my work, communicate honestly, and always look for ways to improve results rather than simply checking off a to-do list. If you're looking for someone who can think beyond the brief, solve problems, and genuinely care about your business, I'd love to be part of your team.

Experience

  • Social Media Manager & WordPress Developer

    HI BPO · 2024 — 2026
    Oversaw social media accounts with a strategic approach to content planning and scheduling. Designed and optimized Meta Ads campaigns to enhance brand visibility and generate leads. Developed content calendars that aligned with the organization's marketing objectives. Provided guidance to designers for creating engaging social media creatives.

  • Creative Web & Social Media Designer

    Vehand Group · 2024 — 2025
    Created social media graphics, promotional materials, and company profiles. Collaborated with remote marketing teams to ensure consistent visual branding across platforms.

  • HR & Admin Specialist | Talent Acquisition | Operations Coordinator

    A1 Global Technologies · 2023 — 2024
    Handled the recruitment process, including sourcing candidates and conducting interviews using platforms such as LinkedIn and Indeed. Coordinated with department heads on hiring processes to achieve recruitment goals. Supported the General Manager in formulating company policies. Managed daily administrative tasks and facilitated workplace operations.

  • WordPress Developer

    Media Ventum · 2023 — 2024
    Developed over 20 WooCommerce websites for international clients. Designed website graphics and promotional assets while ensuring user-friendly experiences.

  • Creative Director & Digital Marketing Strategist

    ByteTech Solutions · 2020 — Present
    Executed digital marketing strategies for clients across various sectors. Directed social media initiatives for platforms such as Facebook, Instagram, LinkedIn, YouTube, and Pinterest. Planned and optimized Meta Ads campaigns with a focus on lead generation and brand engagement. Created monthly content strategies, campaign concepts, and content calendars. Ensured brand consistency through oversight of graphic and video production. Conducted Google Ads research to support SEO efforts. Led cross-functional teams to implement integrated marketing campaigns.

  • IT Head & Software Developer (PHP & WordPress)

    Aristos360 · 2019 — 2020
    Maintained PHP web applications and WordPress websites. Led internal IT projects to enhance operational efficiency and website performance.

  • Junior Software Project Manager & HR/Admin

    Eziline Software House · 2017 — 2019
    Coordinated software development projects and ensured adherence to timelines. Assisted in recruitment activities, including candidate onboarding. Provided support for HR administration and communication with clients for marketing initiatives.

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