salma L.
Mid-Level Operations Project Coordinator
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Salma L. possède une solide expérience dans l’optimisation opérationnelle et la gestion de projets, principalement acquise au sein d’organismes de formation et du secteur IT. En tant que Référente Opérationnelle chez CenterX/Bizdevfamily, elle a piloté la gouvernance de projets transverses impliquant des équipes en France, mené le déploiement du CRM HubSpot (automatisation, structuration des pipelines, formation des utilisateurs) et structuré un département Qualité & Formation. Elle a également élaboré des tableaux de bord de pilotage, suivi la performance opérationnelle et accompagné la croissance de l’équipe Administration des Ventes. Auparavant, Salma L. a supervisé l’activité commerciale B2C dans la formation IT en ligne chez Alphorm, défini des stratégies commerciales et coordonné plusieurs équipes. Son parcours englobe aussi des fonctions commerciales, d’administration des ventes et d’analyse client dans le voyage, l’énergie et l’accompagnement à la certification.
Experience
RÉFÉRENTE OPÉRATIONNELLE
CENTERX · 2024 — 2025Oversee the operational governance of collaborative projects with teams in France, ensuring adherence to timelines and deliverables. Lead the implementation and deployment of HubSpot CRM by defining processes, structuring pipelines, and training users. Create and manage the Quality & Training department, establishing standards and formalizing scripts. Update documentation and operational processes to promote continuous improvement. Develop dashboards and prepare management reports on activity and performance. Support the growth of the Sales Administration team, coordinating roles and responsibilities as the team expanded. Manage daily operations, including processing leads and orders, while coordinating with Sales Training and Customer Service teams. Track operational performance indicators and provide alerts to management.SALES MANAGER
FORMATIONS IT EN LIGNE – ALPHORM · 2023 — 2024Oversee B2C sales activities and manage the sales pipeline. Facilitate coordination among commercial, educational, and administrative teams. Define and implement commercial strategies while managing partnerships and certifications.BUSINESS DEVELOPER
FORMATIONS LANGUES & BUREAUTIQUES – PROFORMATION · 2021 — 2023Handle incoming B2B/B2C leads and manage sales administration. Organize product demonstrations in coordination with relevant teams. Provide client support throughout the certification process.RESPONSABLE TICKETING
BAB ANSER VOYAGES · 2017 — 2019Manage all aspects of reservations, including issuing and modifying bookings. Negotiate with airlines and coordinate group travel.SALES
PROJET TOTAL DIRECT ÉNERGIE – WEBHELP · 2014 — 2017Sell B2B/B2C contracts and ensure subscription follow-up. Address and manage customer complaints.C-SAT ANALYSTE
PROJET LASTMINUTE.COM – SITEL · 2008 — 2013Analyze customer feedback and monitor customer satisfaction (NPS). Provide recommendations for cost optimization.
Skills & Expertise
Education
- Master Marketing et Management CommercialFSJES Souissi, Rabat
- Licence en Management des OrganisationsEDMIA, Rabat
- Technicien en Assistanat de DirectionÉcole Nationale, Rabat
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