Salma
Senior Brand Strategist
Open to offersNew to PlatformAbout
Salma O. is a seasoned marketing and brand strategist with over eight years of experience in executing go-to-market strategies, brand positioning, and growth plans across diverse sectors such as technology, fintech, luxury, and fashion. Operating from Morocco yet open to relocation, she has demonstrated the ability to convert complex offerings into clear market narratives that align brand strategy with business goals, successfully working in multicultural environments. As a marketing and branding consultant, Salma has led initiatives in the fintech, luxury, and public sectors, enhancing digital engagement by up to 50% and increasing user acquisition. Her role at IX Telecom saw her increase brand recognition by 30% and secure 12 international awards. Previously, she achieved a 20% revenue increase as a Marketing Manager at Nutrilair by launching and marketing superfood supplements. Salma holds a Master's degree in Marketing and Sales from the National School of Business and Management and is skilled in tools like HubSpot, Salesforce, Google Analytics, and SEMrush.
Experience
Marketing & Branding Consultant
Salma Oussous | Brand & Marketing Strategy · 2022 — Present• Developed go-to-market and brand positioning strategies across fintech, luxury, fashion, public sector, and B2B services to facilitate market entry and drive growth. • Designed premium brand GTM strategies for luxury and fashion sectors in the UAE and Europe, enhancing digital engagement and expanding target audiences. • Established fintech launch and media plans for products in the UAE, resulting in significant media placements and increased user acquisition. • Created comprehensive content and messaging frameworks for public-sector digital platforms in collaboration with governmental stakeholders. • Implemented ABM strategies and orchestrated flagship events to boost high-value lead acquisition and enhance brand visibility.Product and Marketing Executive
IX Telecom · 2019 — 2022• Directed global product marketing and brand initiatives, which contributed to heightened brand recognition across international markets. • Produced award-winning storytelling and content strategies, earning multiple regional and international accolades. • Executed public relations campaigns, launched partnerships, and coordinated CSR initiatives and multi-market events to support commercial growth. • Co-established the corporate communications function, leveraging CRM-driven email marketing for consistent regional messaging.Marketing Manager
Nutrilair · 2018 — 2018• Guided a cross-functional team in the development and branding of 14 innovative superfood supplement products, positioning the company as a market leader. • Achieved a year-over-year revenue boost through the effective launch and marketing of a new product line. • Improved two corporate websites by revamping and writing SEO-optimized content to enhance search rankings and user experience.Business Development Executive
Maroc PME · 2016 — 2016• Formulated nationwide partnership strategies to support over 50 technology SMEs. • Facilitated digital transformation initiatives, assisting more than 100 companies in their technical and operational modernization efforts.Market Studies Executive
W-ADVISER · 2015 — 2015• Conducted Morocco's first large-scale web influencer study involving over 250 participants, which provided insights for influencer marketing strategy for a leading telecom operator.
Skills & Expertise
Education
- Master's in Marketing And SalesNational School Of Business And Management (ENCG Kénitra) · 2010 — 2015
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