Samuel E.
Senior Digital Marketing Manager
Open to offersNew to PlatformAbout
Samuel E. is a seasoned Senior Google Ads Specialist and accomplished Digital Marketing Manager with an illustrious career spanning over nine years. Based in Pampanga, Philippines, Samuel has propelled numerous paid media campaigns across various industries and international markets, showcasing his profound proficiency in Google Ads, Meta Ads, and conversion tracking. His strategies are deeply rooted in data-driven performance marketing, which consistently enhances ROI and reduces customer acquisition costs. Besides managing high-performing campaigns, Samuel is an adept trainer and consultant, specializing in digital marketing training and operations management. His expertise extends to TikTok Ads and utilizing tools like GA4 and Google Tag Manager to optimize lead generation and remarketing efforts. Samuel's career highlights include handling Google Shopping campaigns, implementing dynamic ads, and improving campaign efficiency through continuous optimization. Moreover, he has played pivotal roles in vocational education and operational management, underscoring his leadership and strategic prowess in marketing and education sectors.
Experience
Technical Trainer
TikTok Ads · 2025 — PresentConduct training programs focused on digital marketing, facilitating workshops and live coaching aimed at students and professionals, along with planning and creating comprehensive training programs.Digital Marketing Consultant
JS Mac Webmasters Pty. Ltd. · 2023 — 2025Created and optimized Google Ads, SEO, Social Media, and Meta Ads for high conversion rates. Analyzed competitor metrics, managed Google Shopping campaigns, and implemented remarketing strategies to enhance conversions while improving campaign efficiency.Senior Google Ads Specialist
Deployed Philippines · 2021 — 2023Managed paid search campaigns using Google Ads and Bing Ads, optimizing websites to enhance search engine rankings. Developed strategies for content marketing, analyzed website traffic, and generated performance reports for stakeholders.Product Trainer for Google Ads
TeleTech Philippines (TTEC) · 2017 — 2023Designed and delivered comprehensive training programs for Google Ads products, conducting seminars and workshops while creating educational materials. Mentored new employees and collaborated with management to pinpoint training needs.School Director
Skill Power Institute – Angeles City, Pampanga · 2017 — 2018Managed operations for Senior High School, College, and Technical Vocational programs, supervising faculty and student affairs. Oversaw financial operations, implemented school policies, and coordinated marketing efforts to increase student enrollment.Account Executive
Acquire BPO · 2015 — 2016Conducted outbound sales and lead generation for VoIP business solutions, educating clients on product offerings and closing profitable deals while supporting revenue growth through relationship building.General Manager
iGrant Co. · 2007 — 2015Led overall call center operations including workforce planning and performance management, developing operational strategies while managing budgeting and training. Oversaw the implementation of customer interaction systems and enhanced operational efficiency.Sales Manager
Vox Opera Solutions Inc. · 2003 — 2007Boosted weekly sales through client relationship building across the United States, participating in major trade shows, and conducting sales training. Managed marketing promotions and collaborated with executive leadership on sales reporting and operations.
Skills & Expertise
Education
- BS BiologyCentro Escolar University
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