Samuel E.
Junior Marketing Specialist
Open to offersNew to PlatformAbout
Samuel E. is a media professional based in Lagos, Nigeria, with extensive experience in social media management, content strategy, and marketing communications. A First Class Honors graduate in Mass Communication from Babcock University, Samuel excels in transforming business goals into engaging content across platforms like LinkedIn, Instagram, and TikTok. In his role at We Practice Africa, Samuel manages social media strategies, develops short-form videos, and coordinates brand messaging for the firm's rebranding efforts. He also supports strategic business development initiatives and client proposal development to align with commercial objectives. Earlier, Samuel gained experience in media buying at MediaReach OMD, learning the intricacies of advertising campaigns. His ability to maintain consistent communication with media partners ensures seamless operations. Samuel continues to enhance his expertise in digital marketing tools and integrated communications strategies, driving growth and strengthening brand visibility.
Experience
Marketing Specialist
We Practice Africa (formerly Porter’s World Consult) · 2025 — PresentOversee daily social media activities on LinkedIn, Instagram, and TikTok, which includes content strategy, copywriting, scheduling, and performance analytics. Act as a key communications lead during the firm's rebrand, managing vendor and stakeholder messaging and drafting client announcements. Create short-form video content, written posts, and newsletters to enhance audience engagement and brand visibility. Collaborate with senior leadership to identify strategic events and partnerships aligned with commercial objectives. Facilitate the firm's involvement in industry events to support client acquisition and expand brand reach. Develop and edit client-facing proposal decks to align with client needs. Participate in website planning and content development to increase inbound inquiries and client engagement.Marketing and Strategy Intern
Phillips Akindele & Co. · 2025 — PresentAssist in maintaining the firm’s social media presence on LinkedIn and Instagram by implementing content strategy and monitoring analytics, ensuring a consistent brand voice. Coordinate the firm’s participation in industry events to bolster business development and enhance professional credibility. Prepare proposal decks for potential clients, articulating the firm's value proposition and aligning with client expectations.Media Buying Intern
MediaReach OMD · 2023 — 2023Aid in deploying multi-sector advertising campaigns across television and radio, gaining practical insight into the media buying process and delivery verification. Track live campaign performance, review off-air dubs for accuracy in broadcast delivery, and create reports to support media planning efforts. Handle Media Purchase Orders (MPOs) for accurate record-keeping to facilitate billing and campaign reconciliation. Maintain communication with media partners across various client accounts to ensure timely invoice submission and operational efficiency.Brand Identity Intern
Speedpack Co. · 2022 — 2022Gained knowledge in brand identity principles and design guidelines through collaboration with the Creative Director and Graphic Design Manager. Engaged in the creative feedback process to enhance design outputs, fostering effective communication with design teams on brand projects.Brand Management Intern
The Fro Kitchen · 2019 — 2020Developed and implemented branding and messaging campaigns to improve brand awareness and strengthen customer loyalty. Collaborated with retail teams to create sales solutions aligned with business goals, enhancing product visibility and conversion rates. Refined product packaging and advertising elements to boost brand appeal and competitive positioning. Monitored consumer trends to identify growth opportunities for brands and products. Recommended pricing strategies that balanced profitability with market competitiveness, and analyzed consumer behavior to optimize promotional campaigns.
Skills & Expertise
Education
- Bachelor of Science in Mass CommunicationBabcock University · 2021 — 2024
- WASSCEPeaklane College · 2014 — 2020
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