Sandra N.
Senior Commercial Strategy Leader
Open to offersNew to PlatformAbout
Sandra N. is a seasoned leader in the Bulgarian media landscape, bringing over a decade of experience to her role as Head of the Commercial Division at Bulgarian National Television. She excels in driving strategic partnerships and cross-media growth, showcasing a profound ability in commercial strategy and revenue development. Her tenure at BTV Media Group as a Sales Manager saw a remarkable 45% revenue growth in her portfolio, evidencing her adeptness in client management and expanding market reach. Sandra’s previous role as an Alternative TV Sales Executive involved innovative content integration and cross-media sales support. As a Strategic Partnerships & Commercial Consultant since July 2025, she supports diverse sectors including media, technology, and non-profits in commercial strategy and go-to-market execution. Sandra holds a Master's in Advertising Management and Visual Branding from New Bulgarian University and a Master’s in Industrial Management from the Technical University of Sofia, further enriched by her credentials as a Certified Mediator.
Experience
Head of Commercial Division
Bulgarian National Television · 2025 — PresentLead the Commercial Division by overseeing sales operations and partnership activities. Develop policies and frameworks that comply with public broadcasting regulations while driving strategic alignment between commercial teams and executive management. Foster a collaborative culture within the team, enhancing internal communication and workflow.Strategic Partnerships & Commercial Consultant
Independent · 2025 — PresentAdvise companies across media, technology, and non-profit sectors on commercial strategy, partnerships, and go-to-market execution. Support business growth through the development of commercial strategies and execution of market initiatives, enhancing market positioning.Sales Manager
BTV Media Group · 2022 — 2025Manage a high-performing commercial portfolio by driving revenue growth and fostering strategic client development. Shape commercial strategies and internal sales processes while also developing the annual Sales Policy to align pricing and commercial frameworks with market dynamics.Sales Executive
BTV Media Group · 2017 — 2022Develop and promote media partnerships and barter deals while exceeding sales targets. Create innovative sales offers including branded content and sponsorships and monitor campaign performance for optimization.Alternative TV Sales Executive
BTV Media Group · 2015 — 2017Handle product placement and non-standard TV advertising formats for major shows. Collaborate with producers on brand integrations and align client goals with legal compliance while supporting cross-media sales and internal processes.Coordinator
Universal Advertising Ltd. · 2014 — 2014Oversee yearly negotiations with major clients, crafting tailored cross-media offers. Manage TV schedules and campaign performance optimization while coordinating logistics with clients and production partners.
Skills & Expertise
Education
- Master's Degree in Advertising Management And Visual BrandingNew Bulgarian University · 2013 — 2015
- Master's Degree in Industrial ManagementTechnical University of Sofia · 2013 — 2014
- Bachelor's Degree in Industrial ManagementTechnical University of Sofia · 2009 — 2013
Interested in this professional?
Sign in as an employer to save this profile or invite Sandra N. to a job.
Sign in as an employer