Sandra M.
Senior Pharmaceutical Sales Executive
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Sandra M. is a seasoned commercial executive with over 20 years of experience in the pharmaceutical and medical device industries. She has a proven track record in specialized sales and key account development across various specialties, including fertility, gynecology, dermatology, orthopedics, audiology, and aesthetic medicine. Sandra has excelled in strategic agreement negotiation, brand positioning, and territory development, fostering strong relationships with medical professionals, clinics, and distributors. Her role as Coordinator of Strategic Alliances at IPS Benoit Audífonos Colombia showcased her ability to enhance partnerships and increase sales of medical devices through strategic patient referral agreements. Previously, as a consultant at Inser, she identified key regions for service positioning and clarified brand recognition across previously uncovered areas. In her extensive career, including roles at Ferring Pharmaceuticals, Laboratorio Exeltis, Bayer, and others, Sandra consistently exceeded sales targets, expanded account bases, and maintained fruitful relationships in highly competitive markets. She holds a diploma in Sales Management from Universidad EAFIT.
Experience
COORDINATOR OF STRATEGIC ALLIANCES
IPS Benoit Audífonos Colombia · 2024 — 2025Identified, established, and strengthened strategic partnerships with healthcare professionals and organizations, leading to agreements for patient referrals and increased sales of hearing aids. Conducted operational follow-ups and generated periodic management reports, improving the conversion rate from referral to purchase.SERVICES CONSULTANT
Inser - Instituto de Fertilidad Humana · 2023 — 2024Led the strategic diagnosis of key areas across the country to position the services of Grupo Inser. Developed and executed medical panels in seven cities, created cycle guides and promotional materials, and provided personalized patient consultations, enhancing brand recognition in previously underserved regions and increasing referral patient rates.SENIOR SALES REPRESENTATIVE – Fertility Line
Ferring Pharmaceuticals · 2019 — 2023Responsible for the territorial development and management in locations including Medellín, Barranquilla, Santa Marta, Montería, Valledupar, and Sincelejo, particularly focusing on key accounts within fertility centers. Established new specialist panels, expanded account coverage from 9 to 14, and facilitated the adoption of Ferring products as a unique protocol in a leading institution. Collaborated with Marketing to design digital promotional materials during the pandemic.MEDICAL VISITOR – Female Health Line
Laboratorio Exeltis · 2016 — 2018Executed the brand expansion plan and positioning in gynecology and general medicine, actively participating in the laboratory's launch in Colombia. Built strategic relationships and positioned products through bio-bio studies within assigned medical panels, achieving sales and coverage objectives in the region.MEDICAL VISITOR – Female Health Line
Laboratorio Bayer · 2011 — 2015Managed medical promotion for contraceptives and medical devices by visiting gynecologists, dermatologists, and general practitioners. Supported the launch of the anticoagulant Xarelto (Rivaroxaban), facilitating its rapid adoption among general practitioners in the panel. Contributed to the enhancement of Bayer's positioning in the female health line with tailored medical visit strategies.SALES REPRESENTATIVE – Aesthetic and Dermatological Line
Laboratorio Biopas – Biopas Belle · 2010 — 2011Tasked with promoting botulinum toxin and hyaluronic acid in the aesthetics and dermatology sectors. Managed distributor relationships, post-sales processes, and medical accounts, aiding in the maintenance of high levels of re-purchase and customer satisfaction within assigned areas.MEDICAL REPRESENTATIVE – Orthopedic Line
Implantes y Sistemas Ortopédicos (ISO) · 2009 — 2010Developed relationships with orthopedic specialists and managed the portfolio of external fixation devices and surgical nails, providing commercial support to institutions and promoting the proper use of products. Assisted with account management and logistical support.MEDICAL VISITOR – Cranio-Maxillofacial and Orthopedic Line
Synthes Colombia (now DePuy Synthes) · 2004 — 2009Oversaw the portfolio for hand and cranio-maxillofacial products, consistently exceeding commercial budget expectations and establishing the hand line as the fastest-growing segment in the country. Provided comprehensive support to medical, paramedical, and administrative staff in both public and private institutions. Managed accounts, conducted workshops and pre-surgical training, and delivered logistical support for emergency surgical equipment, ensuring availability of services 24/7. Enabled the first surgery in the country using the PSI system and the MatrixRIB fixation system.
Skills & Expertise
Education
- Diploma in Sales ManagementUniversidad EAFIT · 2009 — Present
- Judicial ResearchTecnológico de Antioquia · 1999 — Present
- High School Diploma in Natural SciencesColegio de la Inmaculada · 1995 — Present
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