Sanet D.
Senior Traffic & Project Manager
Open to offersNew to PlatformAbout
Sanet D. is a seasoned professional in the advertising and media operations field, distinguished as a Senior Traffic & Project Manager with over 20 years of experience. Based in Fourways, Johannesburg, she has a proven track record of managing high-volume campaign workflows and coordinating cross-functional teams to optimize operational processes in fast-paced agency environments. Her extensive expertise spans ATL, TTL, and digital campaigns with major brands across the SA, Dubai, Europe, and US markets, including Unilever, Samsung, and Coca-Cola. Sanet excels in Traffic & Workflow Management, Resource & Capacity Planning, and Process Optimisation. Her current role at Incubeta Dubai focuses on digital campaign operations, resource utilization, and implementing efficient workflows. Previous experience includes traffic management roles at Mediology Johannesburg and various freelance positions, where she demonstrated her abilities in campaign scheduling, team coordination, and workflow optimization.
Experience
Senior Traffic Manager
Incubeta Dubai · 2024 — PresentOversee the complete creative operations and traffic workflow for digital campaigns. Manage resource utilization, scheduling, and reporting in alignment with business goals. Evaluate and allocate resources based on project requirements and timelines. Enhance workflows to facilitate timely campaign delivery. Guide cross-functional teams, which include creatives and digital specialists. Identify process improvements to boost operational efficiency. Ensure adherence to file management standards and accuracy in timesheet entries.Traffic Manager
Mediology Johannesburg · 2020 — 2024Coordinate daily and weekly traffic schedules for ATL and digital campaigns. Collaborate with cross-functional teams encompassing account management and creative. Achieve on-time delivery of all campaign milestones. Oversee resource capacity planning and project bookings. Track campaign reporting, manage go-live status, and maintain project visibility. Drive workflow optimization and manage deadlines proactively. Assist leadership with operational reporting and planning.Freelance Traffic / Project Management Roles
Company not specified · 2018 — 2020Administer studio workflow, scheduling, and campaign execution for various agencies. Engage with creative, account, and production teams for effective coordination. Manage project planning, facilitate status meetings, and compile reporting. Handle freelancers, budget management, and resource distribution. Ensure compliance with timelines, processes, and quality standards.Senior Project Manager
Oliver + More · 2018 — 2019Supervise international project teams and manage campaign delivery. Conduct project scoping, detailed planning, and execution strategies. Oversee budgets, approvals, and billing workflows. Ensure accuracy in time tracking and project reporting.Resource Studio Manager
Oliver + More · 2016 — 2018Direct the workflow of a creative studio team exceeding 30 members. Allocate resources for digital, design, and production projects. Lead capacity planning initiatives and enhance workflow efficiency. Foster collaboration between creative teams and client services. Source and oversee freelancers to support project delivery.
Skills & Expertise
Education
- MatricHartbeespoort High School · 1992 — Present
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