Santiago B.
Junior Digital Marketing Data Analyst
Open to offersNew to PlatformAbout
Santiago B. is an accomplished Digital E-Commerce Intern and Junior Project Manager with hands-on experience in the beauty technology and nonprofit sectors in Bogotá, Colombia. At L'Oréal, Santiago structured and consolidated digital databases, built Power BI dashboards integrating web, app, and social media data, and automated marketing and e-commerce reports, accelerating commercial data analysis by 30% and reducing manual reporting time by 40%. He delivered insights on digital campaigns, including during Black Friday and in the Mercado Libre channel, directly impacting conversion and efficiency. At Fundación Fruto Bendito, Santiago increased digital engagement and visibility through careful audience analysis and content proposals, while supporting institutional event organization. Proficient in Excel, Google Analytics, and CRM platforms, he has a proven track record in data-driven marketing performance measurement and report automation.
Experience
Practicante Digital en E-Commerce
L’OREAL CERAN · 2024 — 2025Consolidated and structured databases from various digital sources, enhancing the accuracy and consistency of commercial KPIs. Developed dashboards in Power BI that integrated web, app, and social media data, facilitating the monitoring of traffic, conversion, and sales KPIs. Evaluated digital performance during Black Friday, analyzing traffic, conversion, and market share against competitors to provide insights for real-time campaign decision optimization. Streamlined marketing and e-commerce reporting through Power BI and Excel, decreasing manual data analysis time significantly. Assessed performance on the Mercado Libre channel, identifying conversion patterns and optimization opportunities that contributed to efficiency gains in the channel.Gestor de Proyectos Junior
FUNDACIÓN FRUTO BENDITO · 2024 — 2024Evaluated audience demographics and public segmentation to refine communication strategies, leading to a notable increase in social media engagement. Crafted digital content proposals aimed at institutional positioning, which supported the enhancement of the organization's online visibility. Engaged in organizing institutional events that strengthened relationships with strategic partners and increased stakeholder participation.
Skills & Expertise
Education
- Administración de EmpresasUNIVERSIDAD DE LA SABANA · 2020 — 2025
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