Santina P.

Santina B. is a seasoned Business Unit Director with over two decades of experience in the advertising and marketing industry, managing Above The Line, Below The Line, and Digital marketing strategies. Her career includes leadership roles at renowned agencies such as Avatar, King James, and TBWA Hunt Lascaris, where she directed high-profile brands like MTN, Vodacom, and Unilever. Santina excels in creating and implementing strategic communications across client platforms and fostering strong relationships. With proficiency in languages including English, Afrikaans, Italian, and Xhosa, her diverse skill set includes strategic thinking, client management, and SEO. She brings a robust background in managing client portfolios, ensuring client satisfaction, and leading account management teams. Educated in Retail Business Management and Digital Marketing Strategy, Santina provides strategic insights based on cultural and social trends, supporting new business development and interdepartmental collaboration.