Saqila S.
Mid-Level Social Media Marketing Specialist
Open to offersNew to PlatformPortfolios
About
Saqila S. is a Social Media, Digital Marketing & Creative Marketing Specialist with hands-on experience in the food & beverage, cosmetics, hospitality, home care, and travel industries. As a freelancer, Saqila manages digital presence and strategic campaigns for brands including Holiday Inn Cikarang Jababeka, Bubu Tarte Pie Nut Tarts, Mayfair Cosmetics, Senormal, and Ruwarna Studio. Responsibilities encompass end-to-end Social Media Management—from developing content strategies and calendars to producing visual content such as product photography and short-form videos. Saqila leverages Copywriting to craft engaging captions and build brand awareness, while monitoring performance metrics and optimizing campaigns for audience engagement and conversions. In the travel sector, Saqila serves as marketing director for Siner Dream Tour & Travel, overseeing both digital strategies and business growth initiatives.
Experience
Social Media Marketing Specialist Freelancer
Bubu Tarte Pie Nut Tarts · 2025 — PresentResponsible for managing and enhancing the digital presence through social media marketing efforts. Developed monthly content plans and calendars in line with brand objectives and sales goals. Created visual content, including product photography and short-form videos that showcase signature offerings. Oversaw content scheduling and daily postings on various social media platforms. Crafted engaging captions and persuasive copy, aiming to boost brand awareness, engagement, and sales. Monitored performance metrics, analyzing insights, optimizing strategies, and collaborating on seasonal campaigns and product launches to ensure brand consistency and drive conversions.Social Media, Digital Marketing & Creative Marketing Specialist Freelancer
null · 2025 — PresentLed management of social media including planning, producing, and executing content that adheres to IHG brand standards. Developed innovative concepts for photoshoots and video production, creating moodboards and shot lists while directing talent during sessions. Produced high-quality visual content through editing, color grading, and retouching, alongside storytelling-driven reels. Managed content calendars and ensured consistent brand presence across Instagram, TikTok, websites, and OTAs. Authored compelling captions and calls-to-action while actively engaging with audiences to foster community and interaction.Social Media Marketing Specialist Freelancer
Mayfair Cosmetics · 2025 — 2025Managed overall social media activities to ensure a consistent brand presence across digital platforms. Developed and planned monthly content strategies that align with marketing aims and product campaigns. Produced engaging content, including both product photography and short-form videos for social media. Designed visually appealing content materials that reflected the brand identity while managing posting schedules and maintaining content calendars to ensure regular publishing. Created compelling captions and persuasive copy to enhance brand awareness and audience engagement.Social Media Marketing Specialist
Ruwarna Studio · 2022 — 2024Formulated and implemented social media strategies aimed at raising brand awareness and generating leads. Managed monthly content calendars to align with marketing goals. Created engaging content and visual materials that conveyed Ruwarna Studio's brand identity. Oversaw content scheduling, postings, and daily management across platforms. Developed compelling captions and persuasive copy to draw in and convert potential clients.Social Media, Digital Marketing & Creative Marketing Specialist
Senormal · 2023 — 2023Planned and executed creative concepts for product photography used in catalogs and on social media platforms. Styled and arranged products while managing lighting and composition to produce high-quality visuals that align with the brand's identity. Generated impactful visual content that features Senormal’s innovative cleaning tablets. Conducted photo editing, retouching, and image optimization for both digital and print applications, reinforcing the brand's commitment to sustainability.
Skills & Expertise
Education
- Marketing and Branding Bachelor degreeUNIVERSITAS PRASETIYA MULYA · 2014 — 2018
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