Sara V.
Mid-Level Content and Social Media Strategist
Open to offersNew to PlatformAbout
Sara V. B. is a seasoned Content & Social Media Strategist with over three years of experience in the health, wellness, and lifestyle sectors. She excels in managing digital presence and creating engaging content for platforms like Instagram and TikTok, leveraging her content management and results analysis skills. Her career began at Jr en Forma, where she oversaw comprehensive digital strategies and led marketing efforts to align with brand objectives. At Luis Devoz Plastic Surgery, Sara advanced audience relationships and crafted strategic alliances. Her tenure at MAX media S.A.S showcased her talent in crafting SEO-optimized content and developing scripts tailored to campaigns. Throughout these roles, Sara has consistently used AI tools for workflow optimization and cross-functional team coordination, showcasing her proficiency in tools like Capcut, Meta Business Suite, and Google Trends, alongside her aptitude in video editing. Based in Bogotá, Colombia, Sara continues to enhance her strategic communication skills through ongoing studies at University La Sabana.
Experience
Marketing Manager/ Content lead
Jr en FormaManaged the digital presence across diverse platforms, ensuring alignment with brand goals. Planned and executed monthly campaigns while tracking KPIs for data-driven decisions. Coordinated team efforts and optimized workflows using AI tools. Produced video content specifically for social media.Community Manager
Luis Devoz Plastic SurgeryOversaw digital communication strategies and enhanced audience engagement. Managed strategic partnerships with content creators and brands. Analyzed KPIs and generated reports to improve results. Planned content in accordance with business objectives and brand positioning. Assisted in establishing and developing the marketing department while focusing on content editing and production.Digital Content Writer
MAX media S.A.SCreated strategic content tailored for SEO and conversion. Developed scripts and copy in line with campaign goals. Adapted the communication style to suit the brand and target audience. Contributed to the establishment of the brand's verbal identity and narrative.
Skills & Expertise
Education
- Master's Degree in Strategic CommunicationUniversity La Sabana · 2026 — Present
- Bachelor's Degree in Social Communication and JournalismCentral University of Colombia · 2018 — 2022
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