Sarah B.
Senior Branding Creative Director
Open to offersNew to PlatformAbout
Sarah B. is a seasoned Brand & Marketing Designer based in Cebu City with over 12 years of professional experience delivering high-performing visual assets for startups, agencies, and growth-stage companies. As the Founder & Creative Director of Good Work Studio, Sarah builds brand strategy and provides design subscription services tailored to marketing teams. Her tenure as Creative Director at MyPortal Marketing Inc. included leading brand identity strategies for more than 15 client accounts spanning diverse industries, managing creative teams, and developing scalable visual systems. Recognized with the Stellar Quality Champion Award, Sarah’s expertise covers brand identity systems, marketing campaign design, conversion-focused creatives, and Adobe Photoshop, Illustrator, and Figma. Her industry experience extends to automotive, retail, hospitality, and non-profit sectors, consistently delivering print, digital, and marketing collateral under tight deadlines.
Experience
Founder & Creative Director
Good Work Studio · 2026 — PresentEstablished a design subscription studio catering to startups and marketing teams. Offers brand strategy, visual systems, and marketing campaign design, while ensuring high-velocity design support through efficient asynchronous workflows.Creative Director – Branding
MyPortal Marketing Inc. · 2023 — 2025Oversaw brand identity strategy for over 15 client accounts in various industries. Developed scalable brand systems comprising logo design, typography, color systems, and detailed brand guidelines, while managing a creative team and facilitating cross-functional collaboration from idea generation to execution.Graphic Designer
MyPortal Marketing Inc. · 2022 — 2023Created marketing assets for digital, web, print, and social media platforms. Developed ebooks, campaign materials, paid ads, and conversion-optimized landing pages, collaborating with teams to enhance growth initiatives and lead generation under tight deadlines.Digital Marketing Assistant
AC Motors (Isuzu, Honda, Volkswagen, Kia, Maxus) · 2021 — 2022Designed regional marketing materials for dealership branches in the Visayas and Mindanao regions. Created promotional content, ad creatives, and social media posts for multiple automotive brands while ensuring brand consistency across various locations.Graphic Designer
Design On Top Graphic Studio · 2012 — 2021Crafted print collateral, including brochures, newsletters, packaging, posters, and large-format materials. Developed logos and complete brand identity systems, managed print production workflows, and coordinated with suppliers, serving clients from retail, hospitality, non-profit, and corporate sectors.Graphic Designer & Event Support
ICOC Cebu · 2012 — PresentDesigned visuals for initiatives, ministry events, and community programs. Contributed to the planning and execution of weddings, conferences, and large-scale events, while providing ongoing creative and logistical support to leadership teams.
Skills & Expertise
Education
- Bachelor of Fine Arts – Advertising ArtsUniversity of San Carlos · 2008 — 2016
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