Selena A.
Mid-Level Omnichannel Business Unit Manager
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Selena A. is a skilled professional in business administration with a focus on commercial strategy, data analysis, and leadership in business units. Currently working as a Business Unit Manager at Plastimi SRL, she has significantly increased profitability by 40% and expanded the customer portfolio by 25%. Previously, at Familia Bercomat, she specialized in competitive analysis and e-commerce strategy, optimizing pricing and digital catalogues to enhance online conversion and positioning. Her expertise includes strategic negotiation with B2B clients, stock management, logistics, and operational efficiency. Selena effectively leads commercial and operational management while developing and evaluating business projects. Adept with tools like SAP, Salesforce, and Power BI, she is currently pursuing a Master's in Business Intelligence and Big Data at the Escuela Europea de Dirección y Empresa. Fluent in advanced Portuguese, she excels in identifying digital growth opportunities and delivering strategic reports for decision-making.
Experience
Head of Business Unit
Plastimi SRL · 2025 — PresentLed teams in e-commerce sales and branches, managing commercial, operational, and team activities. Coordinated branches while optimizing commercial performance and overseeing stock, logistics, and operational efficiency.Omnichannel Analyst
Familia Bercomat · 2022 — 2025Conducted competitive analysis and devised e-commerce strategies, focusing on pricing and digital catalog optimization. Developed and assessed business projects and negotiated strategically with B2B clients and suppliers.
Skills & Expertise
Education
- Master's degree in Business Intelligence and Big DataEscuela Europea de Dirección y Empresa (EUDE) · — — 2026
- Bachelor's degree in AdministrationUniversidad Gastón Dachary · 2020 — 2023
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