SERAFIN M.

Constructed and managed digital marketing frameworks encompassing SEO-driven sites, ecommerce platforms, and paid advertising campaigns. Oversaw the creation and administration of a directory website exceeding 1,300 pages alongside affiliate content platforms. Developed SEO methodologies that significantly boosted organic traffic to around 11,000 visitors monthly within five months, utilizing comprehensive keyword research and structured content publishing. Formulated website structures incorporating content clusters, pillar pages, and internal linking strategies to enhance search visibility and user navigation. Directed Facebook Ads initiatives for a Shopify ecommerce store between 2019 and 2022, promoting a flagship product in international markets. Crafted advertising creatives from research to final production, encompassing scripting, filming, editing, and testing of video and image ads. Achieved global ecommerce customer acquisition of over 3,500 predominantly from the US and Tier-1 markets through focused paid media and conversion-optimized product pages. Ensured a margin of approximately 5–10% post-ad spend while scaling acquisition efforts. Created and refined Klaviyo lifecycle email marketing automations including abandoned cart recovery and post-purchase engagement sequences. Managed digital platforms including WordPress websites and ecommerce systems, alongside affiliate integrations and marketing analytics tools.

Delivered remote client coordination and marketing assistance to companies based in the US. Handled prospect research, coordinated outreach efforts, and managed reporting systems to support distributed teams. Maintained structured tracking methodologies utilizing spreadsheets and internal tools to facilitate marketing operations and client communications.

Contributed to marketing activities, product promotion efforts, and client communications within a small business context.