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Sidra K. — Mid-Level Social Media Strategy Specialist from Pakistan

Sidra K.

Mid-Level Social Media Strategy Specialist

Pakistan 3-6 years
Open to offersNew to Platform
Languages
EnglishUrdu
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About

Sidra K. is an experienced Social Media Manager with over 4 years in digital marketing for beauty, wellness, and lifestyle sectors. Most recently, she managed digital strategies, content creation, influencer marketing, and paid advertising for Dr. Bilquis Shaikh’s practice and Alaynah Beauty, overseeing multi-platform campaigns on Instagram, TikTok, Facebook, LinkedIn, and Snapchat. At Ayesha Aqsa Salon & Spa, Sidra planned monthly promotions, directed shoots for social content, and enhanced engagement through targeted collaborations. Her role at Carpe Diem included maintaining a content calendar, email marketing campaigns, and optimizing YouTube uploads for a lifestyle brand. Sidra’s expertise is reinforced by a Diploma in Digital Marketing and a hands-on approach using tools like Canva and CapCut to deliver impactful, analytics-driven results.

Experience

  • Social Media Manager

    Dr. Bilquis Shaikh · 2021 — 2025
    Executed content strategies for Instagram, TikTok, Facebook, LinkedIn, and Snapchat, crafting reels, product posts, and carousels to enhance reach and conversion. Oversaw influencer seeding initiatives and PR packages, while designing and optimizing Meta ad campaigns aimed at increasing product sales and clinic bookings.

  • Marketing Manager

    Ayesha Aqsa Salon & Spa · 2023 — 2025
    Developed promotional content calendars on a monthly basis that corresponded with beauty trends. Directed production of reels, tutorials, and client testimonials while managing collaborations with influencers to elevate engagement through story-based content.

  • Social Media Associate

    Carpe Diem · 2025 — 2025
    Maintained a content calendar for a lifestyle brand while writing engaging captions and contributing to campaign strategy. Carried out email marketing campaigns, optimizing YouTube uploads as part of the process.

  • Social Media Manager

    Alaynah Beauty · 2023 — 2025
    Oversaw content related to skincare on Instagram and TikTok, producing reels, carousels, and influencer-generated content to showcase product benefits. Increased follower engagement through educational and aesthetically appealing posts.

  • Content Strategist

    Sozire Official · 2023 — 2024
    Produced branded visuals, reels, and captions while developing narratives, product reveals, and seasonal promotions to engage the target audience.

Skills & Expertise

XeroInfluencer Marketing

Education

  • Bachelors in Commerce
    Sindh University · 2021 — 2023
  • Intermediate in Engineering
    Bahria Foundation College · 2008 — 2010