Silvia W.
Mid-Level Influencer Marketing Coordinator
Open to offersNew to PlatformPortfolios
About
Silvia W. is a seasoned Remote Influencer Marketing Coordinator who excels in executing and managing global campaigns for textile, lifestyle, IT, electronics, and e-commerce brands. She plays a pivotal role in orchestrating cross-market campaigns with international teams and creators across Instagram, TikTok, and YouTube. Silvia is proficient in coordinating influencer outreach, content approvals, timelines, and reporting across multiple time zones. Currently working remotely for Saku Agency in the UK, she handles end-to-end influencer campaigns, negotiating rates, deliverables, and timelines while fostering long-term relationships with influencers and clients. Silvia leverages tools such as Storyclash and InsightIQ, and her expertise extends to using Slack and Microsoft Teams for remote collaboration. A dedicated professional, she is focused on campaign execution, analytics, and optimization to ensure impactful influencer strategies.
Experience
INFLUENCER MARKETING COORDINATOR (REMOTE)
Saku Agency · 2024 — PresentCoordinates fully remote influencer campaigns for international brands, managing collaborations with creators and internal teams across various time zones and markets. Onboards and evaluates influencers aligned with brand values through platforms such as Storyclash and Modash. Handles influencer communication, briefing, scheduling, and content approvals to ensure smooth campaign execution. Aids in negotiating rates and timelines with creators and their representatives. Monitors campaign performance, prepares reports, and communicates feedback to enhance future partnerships. Builds strong, long-lasting relationships with influencers and clients through effective communication. Collaborates with remote teams daily via Slack and Microsoft Teams, organizing workflows and addressing issues as they arise.MARKETING ASSISTANT (REMOTE)
BambiniFashion · 2024 — 2024Facilitates remote influencer marketing efforts targeting the UK and US markets. Sources, evaluates, and tracks creators across TikTok, Instagram, and YouTube. Supports the outreach and negotiation process with influencers, managing onboarding and content deliverables coordination. Reviews influencer-generated content to ensure compliance with brand standards and campaign directives. Collaborates closely with marketing and operations teams, utilizing Zoom and Slack to ensure timely campaign progress. Assists in compiling campaign reports using influencer analytics tools.SALES EXECUTIVE
Optica Limited · 2018 — 2021Delivered a customer-focused selling experience, fostering strong, recurrent client relationships. Developed consultative selling skills applicable to influencer relationship management and brand advocacy. Maintained systematic records of clients and facilitated internal reporting. Assisted in the recruitment and training of new employees.COUNTER SALES REPRESENTATIVE
Fones Direct Limited · 2014 — 2018Engaged daily with customers, clarifying product features and resolving issues. Managed daily sales and stock records, along with basic reporting. Ensured smooth operations of the support team and coordinated day-to-day branch activities.
Skills & Expertise
Education
- Bachelor's degree in marketing (Ongoing)Zetech University
- Diploma in Digital MarketingEast Africa Institute of Certified Studies
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