Sonia C.
Senior National Sales Executive
Open to offersNew to PlatformAbout
Son C. is a strategic and commercially driven business leader with extensive experience in sales leadership, training and development, and operational improvement. With a history of success in stabilising underperforming divisions and driving revenue growth, he excels at aligning operational strategies with client goals to achieve measurable results. As a National Sales Executive and Branch Turnaround Specialist at Swift International HR, Son led a strategic turnaround that boosted branch revenue from R1.2 million to R14 million and fostered key client relationships. His role involved national business development, securing major national and international clients and contributing over R3 million in revenue. Previously, as Director of Training & Development at Oxbow Office Equipment Pty Ltd, he developed programs to enhance employee readiness and operational efficiency, a testament to his strategic planning, stakeholder engagement, and operational excellence. Son's expertise extends across diverse industries, where he continues to focus on delivering service excellence and strategic client alignment.
Experience
National Sales Executive / Branch Turnaround Specialist
Swift International HR · 2022 — 2026Led the turnaround strategy for the Cape Town branch, enhancing operations, refining processes, and rebuilding client trust after previous staff and service issues. Reestablished key client relationships while collaborating with third-party stakeholders to address critical NCRs. Instrumental in national business development, acquiring new clients and fortifying partnerships across diverse industries and regions. Onboarded major clients, boosting company revenue significantly during the first year.Director of Training & Development
Oxbow Office Equipment Pty Ltd · 2021 — 2022Created and executed structured training programs to enhance workforce preparedness and operational efficiency. Developed assessment systems to evaluate training results and employee skills, while overseeing onboarding strategies and employee development initiatives to form a competent workforce.General Manager – Operational Development
Oxbow Office Equipment Pty Ltd · 2021 — 2021Improved operational systems and governance measures to enhance efficiency and ensure compliance. Managed supplier evaluations and contract negotiations to maintain cost-effectiveness and high service quality. Strengthened client and supplier relationships for sustainable business continuity.Franchise Director
Oxbow Accelerate Pty Ltd · 2016 — 2020Oversaw and expanded operational frameworks to align with franchise growth objectives. Initiated customer experience improvements to boost service delivery and brand loyalty. Formulated and implemented sales and operational strategies in accordance with business goals while mentoring teams to enhance overall performance.Sales Manager
Oxbow Office Equipment Pty Ltd · 2012 — 2016Formulated and executed sales strategies aimed at increasing business growth and market share. Recruited and trained a high-performance sales team while tracking business metrics and implementing targeted strategies to address performance deficiencies.Skills Advisor
London Brokerage Limited (United Kingdom) · 2008 — 2011Provided advisory services to SMEs on workforce development, compliance, and operational strategies. Conducted analyses to identify opportunities for growth and potential risks while devising training programs and business frameworks for improved operational efficiency.
Skills & Expertise
Education
- Matric – Grade 12Institution not specified
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