Sonny B.
Mid-Level Content Writing and Social Media Manager
Open to offersNew to PlatformAbout
Sonny Boy T. is an experienced Content Writer & Social Media Manager with over eight years of expertise delivering brand narratives and digital strategies for sectors such as hospitality, marketing, travel, health, and media. Leading content development for hospitality and travel brands, Sonny executes campaigns that drive engagement, conversion, and cohesive brand storytelling. At Blueprint Business Solutions, Sonny advanced from Content Writer & Social Media Specialist to Marketing Supervisor, overseeing multi-disciplinary digital marketing teams and managing multiple client accounts. His proficiency in content strategy & planning, social media management, and multimedia content creation is grounded by a BA in Mass Communication and certifications in Six Sigma Yellow Belt and project management. Sonny’s hands-on experience spans content writing for web and print, creative graphics and video design, and analytics-driven optimization to maintain high-quality digital presence for brands.
Experience
Freelance Content Writer, Social Media Manager & Creative Strategist
Company not specified · 2023 — PresentCollaborates with hospitality, travel, and media brands to produce story-driven content for brand engagement and trust. Develops content strategies, social calendars, and campaigns that reflect audience insights and brand objectives. Writes website, social media, and marketing material copy to enhance brand voice and conversion. Designs graphics and short-form videos to expand platform reach, and executes email campaigns while working with teams to ensure cohesive storytelling.Marketing Supervisor
Blueprint Business Solutions · 2018 — 2023Managed and guided a team of digital marketers, content writers, and creatives in delivering campaigns that align with both company and client goals. Oversaw brand development, strategic planning, and marketing execution for various client accounts. Set objectives, tracked team performance, and ensured deadlines and quality were maintained. Worked with operations, sales, and client relations teams to deliver unified brand messaging.Content Writer & Social Media Specialist
Blueprint Business Solutions · 2017 — 2018Built and implemented social media strategies using research and audience analysis. Produced and managed online content and copy to support engagement and conversions. Optimized social media accounts for company and clients to increase brand presence, moderated user-generated content, and oversaw online community interactions. Maintained editorial calendars, monitored performance metrics, and adjusted strategies based on analytics and best practices.Contributing Writer (Lifestyle Section)
The Freeman Newspaper · 2016 — 2016Pitched, researched, and created human-interest stories focused on pop culture, local trends, and events in Cebu or the Philippines. Worked with an editor to refine submissions and deliver engaging lifestyle content.
Skills & Expertise
Education
- Bachelor of Arts in Mass CommunicationNegros Oriental State University · 2013 — 2017
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