Stefania C.
Mid-Level Wine Industry Sales Specialist
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Stefania C. is an accomplished executive specializing in sales management and the wine industry, with a career rooted in Malta and Gozo. Serving as General Manager at Agostino Azzopardi Supplies Ltd, she drives sales strategy and business development to strengthen market presence, optimize profit margins, and refine market positioning within the wine sector. Previously, Stefania led the Food Factory’s international expansion and brand deployment in catering and retail, ensuring compliance with health/safety protocols and overseeing key partnerships with supermarket chains and airline caterers. Her decade-long leadership at Simonds Farsons Cisk Plc included managing multi-level sales teams, crafting product portfolios for local and international brands, and boosting profitability through tailored strategies across beverages and hospitality. A certified wine specialist, published author, and international wine judge, she excels in curating wine experiences and growing brands in hospitality, retail, and distribution.
Experience
General Manager
Agostino Azzopardi Supplies Ltd · 2021 — PresentFormulate and implement sales strategies to enhance profit margins and improve market positioning. Work in conjunction with the marketing team to develop and execute promotional activities that increase brand visibility and sales. Manage pricing strategies while conducting cost analysis to boost product competitiveness. Achieve a balanced and profitable product mix through meticulous market analysis and planning.General Manager
Food Factory · 2019 — 2021Initiate strategies to drive the family-run business towards international markets. Oversee a varied portfolio in the catering and retail sectors while maintaining adherence to quality standards. Lead marketing actions and facilitate brand expansion overseas, coordinating distribution with supermarket chains and airline caterers. Cultivate client relationships by exceeding customer expectations and implement health and safety protocols for workplace security.Head of Sales & Customer Relations
Simonds Farsons Cisk Plc · 2009 — 2019Supervise two sales managers and 16 sales representatives to meet sales targets for the local product range and the Ferrarelle brand. Develop a distinctive selling proposition that incorporates product offerings, promotions, and marketing strategies while ensuring competitiveness in a changing market. Provide business management guidance to on-premise clients according to their operational objectives. Collaborate with the marketing department to drive new product development and launch projects, while managing the dispensing and vending department to secure performance and productivity.
Skills & Expertise
Education
- Master's Degree in Business AdministrationUniversity of Leicester
- Bachelor's Degree in Management StudiesUniversity of Malta
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