Stephen W.
Senior Brand and Marketing Manager
Open to offersNew to PlatformAbout
Stephen W. is an experienced Marketing Manager specializing in brand and marketing operations within the medical, health sciences, and real estate industries. With a Bachelor of Science in Project Planning and Management from Moi University and over five years of expertise, he has held key roles at the Imperial College of Medical and Health Sciences, Thika School of Medical and Health Sciences Ltd, and Cytonn Investments Management Plc. Stephen’s scope includes leading marketing automation initiatives using CRM systems, overseeing social media platforms, and coordinating ATL/BTL communications. He has managed media buying for print and electronic channels, executed digital campaigns with Meta Ads, Google Ads, and SEO/SEM, and developed marketing strategies that contributed to increased sales, improved client response rates, and cost efficiencies. Stephen also possesses significant experience in content creation, vendor management, and analytics, consistently aligning marketing deliverables to current market needs and operational goals.
Experience
Marketing Manager
Imperial College of Medical and Health Sciences · 2020 — PresentAutomated sales and marketing activities using a CRM system, telephony system, ERP system, and intelysis analytics tool. Managed the college's social media platforms and developed marketing plans for the college brand. Coordinated ATL and BTL communication efforts while sourcing and running promotional events. Oversaw the creation of new marketing materials and managed existing brand content. Evaluated marketing strategies for continuous improvement in customer service and handled media buying for electronic and print media.Senior Marketing Officer
Thika School of Medical and Health Sciences Ltd · 2020 — 2020Implemented brand marketing plans for the college brand portfolio while coordinating ATL and BTL communication. Sourced promotional events and managed the existing brand portfolio alongside overseeing the new product innovation process. Monitored competitor activities and reviewed marketing reports to align strategies with consumer behavior. Handled media buying and crafted media scripts and press releases.Brand and Marketing Analyst
Cytonn Investments Management Plc. · 2017 — 2019Coordinated ATL and BTL communication for the brand portfolio while designing consumer promotions and support materials. Developed and monitored the marketing budget, leading third-party agencies and managing contracts. Set marketing goals based on performance, expanded marketing platforms, and reported on marketing activities. Conducted market research for corrective action and executed events for business entities within Cytonn.
Skills & Expertise
Education
- Bachelor of Science in Project Planning and ManagementMoi University · 2012 — 2016
- Kenya Certificate of Secondary EducationMuthingiini High School · 2008 — 2011
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