Sunita M.
Senior Business Strategist
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Sunita M. is a seasoned Senior Business Strategist based in Delhi, India, bringing over 20 years of leadership expertise spanning finance, strategy, advertising, HR, and operations. Her comprehensive experience encompasses both startups and established organizations, where she has demonstrated exceptional skills in converting business goals into structured plans through financial modeling and market analysis. As Vice President and Chief Business Analyst at NFX Digital, she has successfully raised over ₹19 crores, managed investor relations, led due diligence, and coordinated legal processes. Previously, Sunita developed strategic frameworks for top brands like Pepsi and Gillette at JWT and McCann Erickson, managing ₹200+ crores in media spends. At IBM, she received accolades for creating quality recruitment tools. Sunita holds an MBA in Marketing and Finance from Florida Atlantic University, where she was recognized for her academic excellence.
Experience
Vice President (Investments & Corporate Affairs) | Chief Business Analyst
NFX Digital, Zumbido · 2014 — 2022Performed financial modeling and strategic planning for digital initiatives. Created investor presentations and computed valuations validated by Deloitte. Successfully raised over ₹11 crores from angel investors and facilitated coordination with funding partners, securing an additional ₹8 crores. Oversaw due diligence, investor relations, and legal matters while developing pricing models, analytics frameworks, and operational processes. Established merchandise systems along with logistics, procurement, and redemption workflows.Client Leader
GroupM · 2010 — 2011Acted as the strategy lead for a FMCG portfolio exceeding ₹200 crores, managing over 30 brands. Supervised a team of 17 members, focusing on psychographic research and consumer insights.AVP & Head HR
BAG Films, JWT & IPAN · 2008 — 2010Established HR frameworks for a TV channel startup, focusing on the recruitment of senior creative talent. Designed rewards, engagement, learning, and organizational culture frameworks.Senior Manager, Recruitments
IBM, EXL service · 2005 — 2007Executed recruitment processes resulting in hiring over 3500 personnel within a year. Developed quality measures and attrition management systems, reducing attrition to 10% within two months. Created the Recruiter Metrics Tool and was honored with IBM’s Quality Excellence Award.Advertising Leadership
JWT, McCann Erickson, GroupM, Joint Communications, Right Angle · 1993 — 2004Directed media planning and account management for brands including Pepsi, Gillette, Duracell, Oral-B, Braun, and more. Managed annual media expenditures exceeding ₹200 crores while developing strategic brand frameworks and adapting international communications.
Skills & Expertise
Education
- MBA in Marketing & FinanceFlorida Atlantic University · — — 1992
- Systems ManagementNIIT · — — 1989
- B.Sc. Physics HonoursUniversity of Calcutta · — — 1987
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