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Swati K. — Junior Digital Marketing Specialist from India

Swati K.

Junior Digital Marketing Specialist

India No experience yet
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About

Swati K. is a results-driven PGDM student specializing in Marketing from BIMTECH, expected to graduate in 2026. With hands-on experience in Digital Marketing, she has showcased her proficiency in areas like SEO, Social Media Marketing, and CRM Automation. At Toyota Kirloskar Motor Pvt. Ltd., Swati conducted a comprehensive digital marketing audit that led to a forecasted 15% improvement in digital sales performance. Her strategic approach included implementing Kaizen-based process improvements to enhance customer retention. She previously worked as a Marketing & Client Engagement Executive at Talent Serve, where her initiatives generated significant revenue growth and increased social media engagement by 30%. She has also participated in academic projects, such as the Blockchain Marketing & Strategy Project with Kalp Foundation, further honing her skills in market research and competitive analysis within the fintech sector. Swati holds certifications like the Meta Certified Digital Marketing Associate and CRM & Brand Management from Coursera.

Experience

  • Marketing Intern

    Toyota Kirloskar Motor Pvt. Ltd. · 2025 — 2025
    Performed a detailed digital marketing audit of the T-Web platform, pinpointing inefficiencies in user flow and factors affecting conversion rates to enhance user experience and sales. Facilitated collaboration across teams and conducted competitive benchmarking, aiding in expected improvements in digital sales performance. Enhanced customer retention and satisfaction by implementing CRM automation and process enhancements based on Kaizen principles.
  • Marketing & Client Engagement Executive

    Talent Serve · 2021 — 2021
    Directed lead generation activities and client acquisition strategies in a B2C context, which contributed to revenue growth. Utilized consultative selling approaches and managed the sales pipeline to enhance client relationships and drive business growth. Launched effective social media marketing campaigns that resulted in increased engagement and improved brand visibility.

Skills & Expertise

Education

  • PGDM
    BIMTECH · — — 2026
  • BBA
    CMS, Jain Jain University · 2020 — 2023
  • 12th
    MGD Girl's School · — — 2020
  • 10th
    Alok Vidyashram · — — 2018

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