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Syamsul R. — Mid-Level Brand Strategist from Indonesia

Syamsul R.

Mid-Level Brand Strategist

Indonesia 6+ years
Open to offersNew to Platform
Languages
IndonesianEnglishArabic
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Portfolios

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About

Syamsul R. is a seasoned Brand Strategist & Visual Identity Designer with nearly a decade of experience in establishing robust brand foundations and visual communication systems, primarily serving SMEs and professional services since 2015. At Syams Branding, Syamsul has honed his expertise in developing comprehensive brand identity systems, including logos, typography, color palettes, and visual guidelines, ensuring consistent brand representation across digital and print media. Collaborating closely with founders and clients, he modernizes visual identities to enhance brand perception. In addition to his branding roles, Syamsul also functioned as a Corporate Secretary at Super Apps Developer Company, where he handled corporate communication and stakeholder coordination. His academic background includes a Bachelor’s Degree in English Education from the Indonesia University of Education, further strengthening his strategic communication proficiency. Syamsul’s core competencies include Typography, Logo Design, Brand Guidelines, and Visual Identity Systems.

Experience

  • Brand Advisor

    Heavy Equipment Training Center (LPK PSS) · 2024 — 2025
    Enhanced institutional branding by implementing consistent communication and visual branding strategies. Provided guidance on digital presence, promotional materials, and maintained brand consistency across various platforms.
  • Corporate Secretary

    Super Apps Developer Company · 2023 — 2024
    Managed corporate communication, documentation, and stakeholder coordination. Supported operational effectiveness through the preparation of organized communication materials and presentations.
  • Brand Strategist & Visual Identity Designer

    Syams Branding · 2015 — Present
    Developed comprehensive brand identity systems that include logos, typography, color palettes, and visual guidelines. Created scalable visual assets while ensuring brand consistency across both digital and offline platforms. Organized structured brand asset systems to support long-term brand usability and collaborated with founders and clients to modernize visual identities and improve brand perception.

Skills & Expertise

Education

  • Bachelor's Degree in English Education
    Indonesia University of Education · 2011 — 2015