TANIA D.
Senior Strategic Communications Specialist
Open to offersNew to PlatformAbout
Tania A. is a seasoned Communication Specialist with over 30 years of experience in strategic communication, journalism, and public relations, specializing in government institutional communication and crisis management in social media. She has extensive experience in media communication, advertising, and corporate communication. Tania excels in handling the strategic communication for the Ministry of Health in El Salvador, where she coordinated press conferences, maintained public relations, and managed social media presence to address public concerns. She also led promotional strategies at Sony Music Entertainment and developed creative content for major brands at Matesis Publicidad. Additionally, she founded AlmaClara, a successful venture in artisanal accessory design. Tania has a background in Communications and Journalism from the Universidad Centroamericana “José Simeón Cañas” and leverages tools like Microsoft Office and Google Workspace to enhance her work.
Experience
Head of Communications Unit
Hospital Nacional San Rafael (HNSR) · 2022 — 2026Directed the institutional communication strategy in collaboration with the Presidential Communications Secretariat, Health Cabinet, and First Lady’s Office. Managed the hospital's image through social media (Facebook and X), addressing and resolving citizen complaints. Coordinated photographic and video coverage of official events, authored institutional press releases, and acted as a master of ceremonies while managing protocol at official functions.CEO & Founder
EMPRENDIMIENTO · 2008 — 2022Developed and managed AlmaClara, a business focused on the artisanal design of accessories with natural stones, enhancing skills in business management, customer service, marketing, and applied creativity.Creative Copywriter
La Prensa Gráfica · 2002 — 2008Developed concepts and creative writing for advertising campaigns in collaboration with graphic designers. Provided direct advertising advice to clients and coordinated special projects among various departments for the production of supplements and editorial products.Account Executive
FUNES & ASOCIADOS · 2008 — 2008Managed advertising services and account status for clients such as 3 Puntos, Plaza Mundo, and FUNDEMAS, ensuring client satisfaction and meeting commercial objectives.Ministerial Information Coordinator
MINISTERIO DE SALUD PÚBLICA Y ASISTENCIA SOCIAL · 2001 — 2002Managed strategic communication for the ministerial office, which included drafting speeches, handling the agenda, and managing public relations for Minister Dr. José Francisco López Beltrán. Coordinated institutional press conferences and served as a liaison between MINSAL and media outlets to provide technical information and statistics.Advertising and Promotions Manager
SALNET, EL SALVADOR NETWORK, S.A. · 2002 — 2002Led the planning and creative development of multiplatform advertising campaigns across radio, press, television, and POP materials for SALNET. Supervised advertising production processes and maintained control of advertising schedules and archives.Creative Copywriter
Matesis Publicidad · 2000 — 2000Developed creative writing strategies for advertising campaigns for well-known brands, including Hiper Paiz, DILICO (Ron Zacapa), and Distribuidora SALVEX (Estée Lauder, ORLANE Paris), producing POP materials, brochures, and institutional content.Reporter
Noticias 4 Visión · 1998 — 1999Reported on national news events across El Salvador, specializing in news writing and producing special reports. Maintained direct contact with sources from governmental, relief, and public safety institutions.Promotions Manager
Sony Music Entertainment · 1997 — 1997Oversaw promotional strategies for music releases across mass media, including radio, press, and television. Handled distribution of promotional materials, monitored advertising campaigns, and coordinated press conferences for international artists.Editor
Revista Super Hits, Grupo IMPRECEN · 1993 — 1996Managed editorial planning and content writing for an entertainment magazine. Covered press conferences featuring national and international artists, and contributed journalistic pieces to EVA, TV-GUIA, and EL SALVADOR TOURIST GUIDE.
Skills & Expertise
Education
- Bachelor's Degree in Communications and Journalism, Specialization in Mass MediaUniversidad Centroamericana “José Simeón Cañas” (UCA) · 1999 — Present
Interested in this professional?
Sign in as an employer to save this profile or invite TANIA D. to a job.
Sign in as an employer