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Tanushree P. — Mid-Level Marketing and Brand Strategist from India

Tanushree P.

Mid-Level Marketing and Brand Strategist

India 2-3 years
Open to offersNew to Platform
Languages
EnglishHindiPunjabi
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About

Tanushree P. is a dynamic Marketing & Brand Strategist with over 3 years of rich experience in diverse settings, including advertising agencies, brand creation, NGO consultancy, and digital marketing. She boasts a solid track record having conceptualized and executed paid media campaigns for MICA, hosting events with globally recognized figures such as Philip Kotler and David Aaker. Tanushree has developed comprehensive brand identities from scratch and has effectively shaped marketing strategies in both the commercial and non-profit sectors. Currently advancing her expertise with a PhD in Immersive Media & Marketing at MICA, she specializes in consumer engagement within immersive environments like AR and VR. Her work involves conducting in-depth consumer and industry research, using tools like SPSS and engaging in audience insights and thematic analysis. Tanushree also leveraged her skills to enhance social media strategies, optimize SEO efforts, and develop engaging content calendars.

Experience

  • PhD Scholar — Immersive Media & AI

    MICA – Mudra Institute of Communications, Ahmedabad · 2022 — Present
    Led brand-focused paid digital campaigns for MICA utilizing Meta (Instagram & Facebook) for a series of webinars featuring prominent marketing figures, adapting audience strategies and messaging to optimize event engagement. Collaborated on social media strategy and managed daily operations across LinkedIn, Facebook, and Instagram for MICA FPM, establishing content strategies and enhancing community interaction. Conducted research on consumer reception of brand communication within AR, VR, and metaverse contexts, alongside executing 27+ consumer and industry interviews to derive actionable brand insights.

  • Freelance & Brand Consultant

    Piece of Heaven – Animal Welfare NGO, Canada · 2021 — 2021
    Tasked with creating the brand identity and social media presence of the NGO, defined the tone of voice and content strategy to resonate with the mission and donor audience. Crafted campaign messaging that combined emotional storytelling with organizational credibility and developed content calendars to ensure consistent branding. Executed an SEO audit and enacted strategies to enhance organic visibility across major platforms.

  • Founder

    Le Plaisir Des Souvenirs (Consumer Brand) · 2019 — 2020
    Established a consumer brand from the ground up, identifying market gaps through analysis and crafting brand positioning and visual identity. Independently developed the go-to-market strategy and the brand's digital presence, making strategic decisions regarding naming, messaging, content direction, and customer engagement based on direct consumer feedback.

  • Digital Copywriter & Campaign Executive (Trainee)

    ADK Fortune (Advertising Agency) · 2019 — 2019
    Created campaign copy and social media content for Red Chief and produced graphic creatives for Decowood, incorporating client feedback into the final outputs. Participated in brainstorming sessions for campaigns such as Prega News, and oversaw content operations for Extramarks, managing the content calendar and brand voice across various platforms.

  • Market Research & Media Intern

    India Today · 2018 — 2019
    Gained skills in BARC audience data analysis to support editorial and brand strategy formulation, contributing to early comprehension of audience-focused methodologies.

  • Digital Marketing Intern

    DVIO Digital · 2018 — 2018
    Produced SEO-driven content for Listerine and designed infographics for General Motors. Conducted competitive social media analysis for Star World and Hotstar Canada, gaining insight into international branding standards.

Skills & Expertise

Digital MarketerDigital MarketingMarketing AnalyticsAdvertisingBrand ManagerERP Consultant

Education

  • PhD in Immersive Media, AI and Marketing
    MICA – Mudra Institute of Communications, Ahmedabad · 2022 — 2026
  • MSc Marketing
    University of Bath, UK · 2020 — 2021
  • PGDM in Media and Management
    India Today Media Institute · 2018 — 2019
  • B.Com (Hons) in Marketing
    Symbiosis College of Arts and Commerce · 2015 — 2018

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