Tanvi C.
Mid-Level Brand Designer
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About
Tanvi C. is a driven Brand Designer and Creative Director with over two years of experience propelling growth for jewellery and media brands. In her role as Design Head at Phoenix Neuvotech Media, she spearheaded creative direction, fostering a cohesive visual identity and enhancing the company's creative delivery performance. At Dawale Jewellers, Tanvi's strategic shift from offline to digital marketing resulted in a 25% increase in repeat purchases. Her work on a bridal collection campaign earned over 300 media mentions, reaching an audience of over 50,000. Tanvi brings expertise in the Adobe Creative Suite, excelling in developing visual identity systems and executing performance-led content strategy. Her foundational experience at Parina International included increasing web traffic by 30% and improving brand positioning through market research-based visual refreshes. Currently, she is completing an MSc in International Business Management at Coventry University, UK.
Experience
Design Head
Phoenix Neuvotech Media · 2026 — PresentLed the creative direction for all digital and social channels, establishing a cohesive visual identity system used across the company within 60 days of joining. Oversaw a cross-functional design team, enhancing the on-time creative delivery rate to over 95% for client campaigns. Developed and implemented performance-driven social media campaigns that resulted in a 35% improvement in average engagement rates quarter over quarter. Worked collaboratively with marketing leads to ensure campaign visuals aligned with business KPIs, achieving a 40% reduction in creative revision cycles.Brand Designer
Dawale Jewellers · 2024 — 2025Orchestrated the transition of the brand from offline to digital marketing, which contributed to a 25% increase in repeat purchases and a 15% rise in Average Order Value (AOV). Developed a flagship bridal collection campaign utilizing Adobe Suite, which garnered over 300 local media mentions and reached more than 50,000 unique viewers. Created festive-season creatives that enhanced social media engagement by 30%, significantly boosting overall brand visibility year on year. Coordinated design output with inventory cycles, resulting in a 20% reduction in time-to-publish.Jewellery & Graphic Designer
Parina International · 2023 — 2024Initiated five targeted campaigns on Instagram and Pinterest in Q3 2023, which led to a 30% increase in web traffic and a 15% boost in online sales. Revamped the brand's visual identity based on market research, reinforcing its position in the competitive luxury jewellery segment. Handled project timelines for over ten simultaneous design initiatives, ensuring 100% on-time delivery.Jewellery Design Intern (Graduation Project)
Amrapali Jewels · 2023 — 2023Developed more than 12 jewellery concepts that were transformed into commercially viable, production-ready pieces for retail. Collaborated with master artisans to create functional prototypes that adhered to mass-manufacturing feasibility criteria. Conducted trend and market analysis that informed two marketing campaign directions.Jewellery Design Intern
Vaibhav Global Pvt. Ltd. · 2022 — 2022Assisted in designing collections intended for export to international e-commerce platforms targeting the UK, US, and EU markets. Implemented sustainable design principles and ethical sourcing methodologies throughout the product development process.
Skills & Expertise
Education
- MSc in International Business ManagementCoventry University · 2025 — 2026
- Bachelor of Design (B.Des) — Jewellery DesignNational Institute of Fashion Technology (NIFT) · 2019 — 2023
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